RICH COMMUNICATION SERVICES

Rich Communication Services (RCS) is the evolution of mobile messaging that retains the well-known advantages of SMS, while incorporating features that deliver increased engagement, including chatbots, rich media and the functionality of the Android eco-system.

RCS is set to disrupt the messaging world and disrupt the current A2P Chat App landscape by offering personalisation, engagement, and customer loyalty.

rdcom is a partner with Google for its Jibe initiative, meaning that we have been at the forefront of the development of RCS and you can rely on our expertise to guide you through your adoption of this exciting new messaging channel.

What are the Opportunities?

RCS offers an opportunity to personalise messaging to enhance engagement with your brand. Expectations around personalised content are continuing to increase and RCS enables you to do, while increasing brand loyalty.

The seamless integration with Google Pay means you customers can make instant purchases with a simple tap. Personalisation and convenient payment technology on mobile devices are a powerful combination to increase revenue generation.

Trust & Brand Recognition

In an age when customers are more security and privacy conscious, RCS provides peace of mind and brands can include their logo and verified sender status to let recipients know that they are interacting with a genuine brand account. Users are also able to block messages being sent from brands that they do not wish to hear from, or those who do not have verified sender status.

Increased Interaction

The use of chatbots within RCS enables brands to offer increased levels of customer service and satisfaction to increase customer engagement and increase the users’ perception of your brand. It is possible to use Artificial Intelligence to programme suggested replies and actions, while there is also the functionality to connect your customers directly to a customer service representative for direct communication.

Rich Multimedia

High resolution images
GIFs
Audio messages
Carousels
QR codes

Brands can also take advantage of the incorporation of Google Pay and allow recipients to make purchases directly from the message. This abundance of rich media offers numerous advantages for users across a wide variety of sectors and early adoption is going to be crucial in ensuring that market share is increased in the long-term.

Measure Performance

Gain insights into your campaign’s performance and discern if your recipients have read your messages and when they are most engaged. It is then possible to refine your future campaigns for improved performance to generate a better return on your investment.

The First RCS Roundtable in Italy

In September 2019, rdcom proudly hosted the first RCS round table in Italy alongside the Mobile Ecosystem Forum (MEF). The event introduced RCS and explored its many possibilities and opportunities available to brands.

The event included talks from industry experts, including Google, GSMA, Mobile Squared and was a huge success in creating awareness of RCS amongst those in attendance.

Discover RCS and the opportunities it provides for brands, contact our experts to start discussing your adoption of this new and exciting messaging channel in 2020.

+39 045.8841199

support [at] rdcom.com

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