RCS TO LOOK
TO THE FUTURE

RCS to look to the future

Rich Communication Services (RCS) is the evolution of mobile messaging that retains the well-known advantages of SMS, while incorporating features that deliver increased engagement, including chatbots, rich media and the functionality of the Android eco-system.

It is an exciting new technology that is set to disrupt the messaging world and disrupt the current A2P Chat App landscape and offers increased personalisation, engagement and customer loyalty.

rdcom is a partner with Google for its Jibe initiative, meaning that we have been at the forefront of the development of RCS and our expertise means that we can guide you through your adoption of RCS.

To find out more about what it could do for you, contact our experts to let them help you guide your through your adoption of RCS.

Trust & Brand Recognition

In an age when customers are more security and privacy conscious, RCS provides peace of mind and brands can include their logo and verified sender status to let recipients know that they are interacting with a genuine brand account. Users are also able to block messages being sent from brands that they do not wish to hear from, or those who do not have verified sender status.

Increased Interaction

The use of chatbots within RCS enables brands to offer increased levels of customer service and satisfaction to increase customer engagement and increase the users’ perception of your brand. It is possible to use Artificial Intelligence to programme suggested replies and actions, while there is also the functionality to connect your customers directly to a customer service representative for direct communication.

Rich Multimedia

The functionality of the Android Eco-System ensures that RCS provides the possibility to incorporate high resolution images, GIFs, audio messages, carousels, videos, and even QR codes. Brands can also take advantage of the incorporation of Google Pay and allow recipients to make purchases directly from the message. This abundance of rich media offers numerous advantages for users across a wide variety of sectors and early adoption is going to be crucial in ensuring that market share is increased in the long-term.

Measure Performance

Gain insights into your campaign’s performance and discern if your recipients have read your messages and when they are most engaged. It is then possible to refine your future campaigns for improved performance to generate a better return on your investment.

Your Customers’ Experience

Gain an edge over your competitors by providing a personalised service tailored to your customers. Give them the possibility to contact you at a time that is most convenient for them.

Monitoring & Analysis

Analysing the results of your RCS campaigns will you to gain insights and improve your future campaigns for more effective messaging and to deliver a strong return on investment.

Branding

Gain instant brand recognition once the message has been received by the user and personalise the message with your brand’s colours for further brand consistency and recognition.

Integrate with Email Marketing

Combine RCS with email marketing to further amplify your messaging. Communicating with your audience through other channels is important. Our experts are always available to guide you and choose the right messaging channels for your brand.

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support [at] rdcom.com

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