SMS for businesses: marketing campaigns and notifications
Manage campaigns, notifications, transactional SMS messages and OTPs via inTouch, or integrate the service into your systems via API. With the support of rdcom’s infrastructure and expertise.
Choose how to manage your text messages
The rdcom SMS service can be used directly within inTouch or integrated into company systems. The choice depends on the process, the level of autonomy required and the type of message.
inTouch
- Create and plan campaigns.
- Manage contacts, lists and audiences.
- View results and reports on the platform.
- Connect SMS to Journey and other channels.
API
- Enable messages from CRM, e-commerce, apps and software.
- Automate notifications, OTPs and transactional communications.
- Receive results and update application processes.
- Keep the logic and data within the company’s system.
Create SMS campaigns in inTouch
Use text messages for promotional communications, updates, reminders and messages targeted at lists or segments. In inTouch, you can organise your contacts, prepare your content, set up the sending process and monitor the results, all within the same platform.
- Individual mailings or mailings to lists and audiences.
- Scheduling dates and times
- Customisation using dynamic fields.
- Reports and delivery results are available on the platform.
- Including text messages in Journeys.
Enable automated text messages in business processes
A2P text messages are generated by an application and sent to a recipient following an event or in response to a rule. They can be used to confirm an order, provide a delivery update, remind someone of an appointment or notify them of an important transaction.
Order or payment
Confirmation, update or result.
Event
Reminder, amendment or cancellation.
Delivery
Dispatch, tracking, delivery or issue.
Account
Access, changes or security alerts.
Service
Expiry, interruption, status or operational notice.
Send OTP for logins and operations to verify
OTP text messages provide a one-off code linked to a login, registration or transaction. The service must be configured in accordance with the workflow, volumes, required timescales and security measures specified in the project.
One channel, different processes
Retail and ecommerce
Promotions, order confirmations, stock availability, tracking and after-sales service.
Services and healthcare
Reminders, changes, confirmations and operational notices.
Finance and insurance
OTP, alerts, deadlines and service updates.
Platforms and SaaS
Checks, notifications generated by the application and account updates.
Utilities and public services
Notices, maintenance, deadlines and urgent communications.
Track the message from request to outcome
Every shipment passes through different systems, routes and operators. The quality of the service depends on how the traffic is managed, monitored and adapted to the specific use case.
- Delivery receipts and status updates are available depending on the service and destination.
- Traffic monitoring and incident management.
- Routing configured according to quality, destination and project requirements.
- Technical support with interpreting results and configuring workflows.
Messaging expertise behind every message sent
First-hand experience in traffic management and SMS integration.
A single provider for the platform, API, support and messaging infrastructure.
Configurations suitable for different campaigns, application messages and volumes.
Commercial and technical support, from assessment to implementation.
Connect text messages to CRM, e-commerce and applications
APIs enable business systems to request the sending of messages and receive the responses provided by the service. Webhooks, documentation and support are provided to assist with integration, whilst inTouch offers the operational environment for those who prefer to manage campaigns and communications without developing a proprietary interface.
Frequently asked questions
What is an SMS provider?
It is a provider that enables businesses to send text messages via a platform or an application integration, managing the connection to the networks, delivery status and service support.
What does A2P SMS mean?
A2P stands for Application-to-Person: the message is generated by a business system and sent to an individual, for example following an order, a login or a change to a service.
What is the difference between promotional and transactional text messages?
The former relate to commercial or relationship-building initiatives; the latter are linked to an event or a transaction. The purpose, legal basis, content and management of consent must be assessed separately.
Can I send SMS campaigns without integrating the APIs?
Yes. inTouch allows you to manage contacts, campaigns and results from the platform. The features available depend on your profile and configuration.
Can I integrate text messages into my software?
Yes. The rdcom APIs can integrate the service with CRM systems, e-commerce platforms, applications and custom processes. The configuration depends on the use case and technical requirements.
Is it possible to send OTPs via text message?
Yes. rdcom offers a service for delivering OTPs via SMS. The project must be configured according to code generation, expiry, volumes, retry attempts and security requirements.
What delivery options are available?
The results depend on the service, the destination and the operators involved. Before the service is activated, the reports, receipts and available access methods are defined.
How are the sender and aliases managed?
The sender configuration depends on the country, the destination, the type of traffic and the applicable rules. rdcom supports the verification and activation required for the project.
Are text messages compliant with the GDPR?
Compliance does not depend on the channel itself. The company must define the purposes, legal basis, privacy notices, consents and retention periods; rdcom provides the measures and tools set out in the service and the agreements.
