Create and manage interactive RCS campaigns with inTouch
Design messages with verified company identity, visual content, and actions. Choose your recipients, set up SMS fallback, schedule the send, and check the results directly in inTouch.
What RCS Business Messaging is
RCS Business Messaging is a business messaging channel that brings a verified profile, multimedia content, and actions to your Messages app. The company’s name and identity come along with messages featuring images, cards, carousels, and buttons, so users can check out information and take the next step without having to install another app.
Availability depends on the device, app, settings, and carrier. When included in the campaign, a fallback SMS can increase the reach to users who aren’t enabled for the RCS channel.
Availability depends on the device, app, settings, and carrier. When included in the campaign, a fallback SMS can increase the reach to users who aren’t enabled for the RCS channel.
Content and action in the same message
An RCS message can bring together identity, content, and action possibilities in a space designed for interaction. Users can recognize the sender, check out the information, and choose the next step right from the message or the linked page.
- Verified identity: name, logo, and company info help the user recognize the sender.
- Visual content: images, GIFs, and multimedia make communication more immediate.
- Guided choice: single cards and carousels organize options and steps.
- Actions: buttons can open a page, start a call, add an event to the calendar, or show a place.
- Measurement: Sending statuses and available metrics help you see what happened in the campaign.
Choose the RCS format that fits your communication
RCS BASIC
For notifications, reminders, and essential communications with verified business identity and instant content.
RCS Rich
For visual and interactive campaigns with multimedia content, single cards, carousels, and action buttons.
Conversational projects
For support, chatbots, and two-way interactions, rdcom sets up a project connected to the company's systems and processes.
From creation to results: manage your RCS campaign in inTouch
With RCS Builder, you compose the message and handle the other steps of the campaign in the same environment.
With RCS Builder, you compose the message and handle the other steps of the campaign in the same environment.
Create
Start from a template and build messages with text, multimedia content, single cards, carousels, and action buttons.
Check it out
Preview the message and send a test before using it in the campaign.
Set up
Select lists and recipients that match the recorded consents and prepare a fallback SMS for users who can't be reached via RCS.
Send
Choose whether to start the campaign right away or schedule it for a later date and time.
Measure
Check the sending status and look at the available statistics to evaluate the campaign results.
Choose how to manage the RCS project
Independent campaigns with inTouch
Create content with RCS Builder, set up recipients and fallback, schedule the send, and check out the campaign results.
Connect business applications and processes to RCS messages using the available APIs. Learn more on the Integrations and API page and in the technical documentation.
Support and rdcom Managed Service
Rely on the rdcom team for Agent, format definition, campaign preparation, integrations, conversational projects, and operational management of the sends.
RCS in moments when content and action need to be together
Retail and ecommerce
Show products or promotions with images and carousels and take the user to the product page, the store, or the next step.
Events and services
Send confirmations and reminders with the option to add the appointment to your calendar, call, or open an edit page.
Travel and events
Share information, schedules, and access details, and link maps, calendars, and pages useful for participation.
Utilities and support
Make service communications and updates clearer, with visual instructions and direct access to the support page or a call.
RCS Agent: identity verified and activated
To send RCS Business Messaging communications, you need an Agent linked to the company and approved through the project’s required processes. The Agent sets the identity shown to users and must be active before any messages are actually sent.
rdcom gathers the necessary information, prepares the Agent, and coordinates checks, tests, and the launch. Timing and steps may vary depending on the project and the people involved.
- Define the use case and gather materials and information about the company.
- Create the Agent and set up its identity.
- Complete the check and approval through the expected workflows.
- Run the tests and request the launch.
- Set up campaigns, integrations, or a conversational project.
Insert RCS into the inTouch processes and journeys
RCS is one of the channels available in the inTouch ecosystem. You can use it in campaigns and, in supported configurations, as an action in a Journey along with SMS and Email. APIs, webhooks, and integrations let you connect events and business systems to the sends.
Bring RCS into your customer engagement project
With inTouch you can create and manage RCS campaigns on your own; with rdcom you can tackle Agent, integrations, and more complex projects. Let's start with the use case, the format, and the systems that need to communicate with the channel.
