In which cases is it better to use email rather than other channels?

Email is suitable for structured communications such as newsletters, onboarding, transactional emails, and operational updates. It is particularly effective in B2B contexts, where continuity, traceability, and more complex content are required compared to channels such as SMS or push notifications.

What is the difference between promotional and transactional email?

Promotional emails are used for marketing activities such as offers and newsletters. Transactional emails are automatic and linked to a user action, such as order confirmations, registrations, or operational notifications.

How can I protect the deliverability of my emails?

Deliverability is protected through a combination of technical best practices and high-quality mailings. rdcom supports standard configurations such as SPF, DKIM, and DMARC, along with address validation tools and, upon request, dedicated IPs for those who manage high volumes.

How can I monitor the performance of my email campaigns?

You can analyse metrics such as opens, clicks, bounces, delivery times, and interactions over time. The rdcom platform offers dedicated dashboards and detailed reports to evaluate the effectiveness of communications and improve sending strategies.

Home » Email Marketing

Email marketing for corporate communications

Create campaigns, newsletters and automated or transactional emails. Manage your mailings in inTouch or integrate the service into your systems via API.

Campaigns, newsletters and emails linked to your processes

Email can support scheduled communications, automated workflows and messages triggered by an action. Each type requires different content, timeframes, data and management methods.

Campaigns and newsletters

Promotions, content, updates, special occasions and communications to mailing lists or audiences.

Automatic emails

Sequences triggered by events, dates, audiences or conditions available in Journeys.

Transactional emails

Confirmations, notifications and updates relating to a transaction or an application process.

Manage your emails in inTouch or fully integrate them into your systems

inTouch

API

Enable emails from CRM systems, e-commerce platforms, software and applications.
Keep your business logic, data and processes within the company’s system.
Manage requests, outcomes and data relating to the integration.
Use the service for transactional messages or custom processes.

Create and manage email campaigns in inTouch

Prepare your content, select your audience, set up the delivery and view the results, all within the same platform.

Drag-and-drop editor and template management.
Segmentation and selection of lists or audiences.
Customisation using dynamic fields.
Planning and testing, if available in the published workflow.
A/B testing, statistics and comparison of results, within the limits confirmed by Product.

Connect the Email to events, behaviors, and actions

Automated emails can accompany the customer journey over time; transactional emails communicate the outcome or status of a transaction. inTouch and the APIs serve different purposes and should not be presented as interchangeable without a functional review.

Onboarding

Welcome, initial instructions, profile completion.

Behaviour

Next content, recovery, reactivation.

Purchase or reservation

Confirmation, receipt, amendment, cancellation.

Anniversary or deadline

Reminder, renewal, anniversary, appointment.

Service status

Operational update, availability, change.

Connect the email to events, behaviors, and actions

Newsletters, promotions, abandoned basket reminders, confirmations and post-purchase communications.

Onboarding, reminders, updates and information materials.

Confirmations, pre-arrival information, suggestions and follow-ups.

Onboarding, deadlines, documents and service communications.

Content, registrations, reminders, renewals and reactivation.

Safeguard the quality of your mailings over time

The effectiveness of a campaign does not depend solely on its content. The quality of the database, authentication, reputation, frequency and the behaviour of recipients all contribute to the ability to reach the inbox and maintain a sustainable sending programme.

• SPF, DKIM and DMARC configurations defined for the project.

• Reputation management for domains and IP addresses based on the sending profile.

• Validation of email addresses and management of bounce messages and invalid contacts.

• Monitoring of available signals and assistance with their interpretation.

• Guidance on the frequency, segmentation and quality of the database.

Review the results and improve future mailings

Statistics help us to understand delivery, interactions and campaign response rates. The page must distinguish between technical data and engagement indicators, and should only report metrics that are currently available and reliable.

Delivery

Sent, delivered, bounced, errors and status.

Interaction

Views, clicks, unsubscriptions and reports, subject to the relevant technical precautions.

Comparison

Results by campaign, audience, content or A/B variant.

Journey

Statistics on the route and individual actions, where available.

Platform and expertise email in the same project

Choosing rdcom means relying on a partner that combines technology, consulting and continuous monitoring.

Management via inTouch and integration via API.

Technical and operational support, from configuration to analysis.

Expertise in messaging, data, authentication and reputation.

The option to incorporate email into a strategy that includes SMS, RCS and Journey.

Frequently asked questions

What is an email marketing service?

It is a service that enables businesses to create, send and track campaigns, newsletters and other email communications via a platform or by integrating with their own systems.

Can I create newsletters and email campaigns in inTouch?

Yes. inTouch allows you to manage your email channel alongside contacts, audiences, templates, campaigns and statistics. The features available depend on your profile and your active email workflow.

What is the difference between promotional, automated and transactional emails?

Promotional messages support commercial or informational initiatives; automated messages are triggered according to rules or at specific points in the customer journey; transactional messages are linked to a specific action, such as an order or a registration.

Can I integrate email sending into my software?

Yes. The rdcom APIs can connect the service to CRM systems, e-commerce platforms, business management systems and other applications. The endpoints, data, results and methods depend on the intended integration.

Can I add emails to a journey?

Yes, within the limits of the features available in Journey Builder. The configuration can combine email and other channels based on inputs, wait times, conditions and actions confirmed by Product.

What is deliverability?

This refers to a mailing programme’s ability to reach recipients’ inboxes. It depends on authentication, reputation, data quality, frequency, content and user behaviour; it does not automatically guarantee delivery to the inbox.

Which email authentication methods are supported?

SPF, DKIM and DMARC help to authenticate outgoing emails. The configuration, responsibilities and available support must be defined for the project.

Is it possible to validate addresses before sending them?

rdcom offers email validation services. It needs to be confirmed whether this feature is integrated into the inTouch workflow, available for purchase separately, or activated via API.

What statistics can I view?

The available metrics may include delivery, bounce rates, open rates, click-through rates, unsubscribes and campaign results. The definitive list must be aligned with the published version of the product.

Is email marketing compliant with the GDPR?

Compliance depends on the purposes, legal basis, privacy notices, consent, security and retention. rdcom provides the tools and measures included in the service, whilst roles and responsibilities must be defined in the project.