Create automated journeys via SMS, email and RCS
Define the entry point, organise queues and conditions, and trigger the most appropriate message at each stage of the journey
From a single message to a journey that evolves over time
A Journey is an automated sequence of steps that starts with an event or an audience and proceeds according to defined rules.
It can wait until a specified time, check a condition and trigger an SMS, email or RCS message.
In this way, each message becomes part of a journey, rather than a standalone activity.
Map out the logic of the journey, step by step
- Entrance
It specifies who or what event initiates the process.
- Waiting
It specifies how long must elapse before the next step.
- Condition
It checks a piece of data or a behaviour and directs the flow.
- Action
Trigger a notification or the scheduled action.
- Result
It allows you to observe what is happening and improve your subsequent reasoning.
Build and monitor the route in a single space
The visual editor helps you organise the sequence and see how each step leads to the next. You can set up the logic of the journey, configure the messages and check the flow before activation, without losing sight of the bigger picture.
Create the course structure
Set up times, conditions and notifications.
Check the steps before activation.
Amend the Journey when objectives or processes change.
Choose the channel based on the stage of the customer journey
SMS, email and RCS can play different roles within the same customer journey. The channel chosen depends on the content, the urgency, the level of interaction required and the data available. The Journey Builder allows you to organise communications within the same framework, whilst maintaining a clear link between one step and the next.
SMS
A confirmation, notice or reminder that requires immediate attention.
Discover moreDetailed content, onboarding or follow-up.
Discover moreRCS
A visual and interactive message with integrated actions.
Discover moreStart with a real moment in the relationship
Welcome
Registration
welcome message
waiting
next content.
Reminder
Booking
confirmation
pending
reminder
follow-up.
Recovery
Incomplete interaction
Pending
Verification
New message.
After-sales
Purchase
useful information
waiting
request for feedback.
Anniversary
Date or event
dedicated message
proposal or next step.
Riattivazione
Lack of interaction
segment
communication
verification of results.
Automate the repetitive tasks. Stay in control of what changes
- Reduce manual tasks and repetitive steps.
- Ensure that the timing and sequence of communications are consistent.
- Tailor the workflows to the available data and events.
- Coordinate SMS, email and RCS using the same approach.
- Make the process transparent and easier to check.
Activate Journeys using data and events from your systems
Journeys become more useful when they interact with CRM systems, e-commerce platforms, business management systems and other applications. Through the available integrations, APIs and webhooks, data and events can contribute to the start of the journey and to the rules governing its stages.
Journey Builder is part of the inTouch ecosystem
Journey Builder works in conjunction with contact and audience management, content editors, SMS, email and RCS channels, analytics and inTouch integrations. The platform is developed by rdcom and backed by in-house expertise in business messaging, integration and delivery.
