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Home » Blog

Blog

All the news and articles on the world of marketing and communication

Before the channel comes the signal: path

Before the channel comes the signal: designing customer journeys starting from events

21 October 2026
Smartphone displaying RCS messages with order updates, shipping, delivery, and post-purchase support information.

RCS in post-purchase: how to improve communications after an order

21 October 2026
Channels and their jobs

Email, SMS, or RCS: Start with the Task, Not the Tool

14 October 2026
inTouch interface for creating and managing RCS Rich campaigns, featuring a content editor, mobile preview, and campaign configuration tools.

From content to delivery: how an RCS campaign comes to life in inTouch

27 August 2026
Customer Lifetime Value infographic featuring an iceberg that shows how customer value develops beyond the first purchase. The underwater section highlights onboarding, usage, renewal, repeat purchases, loyalty, and reactivation as key drivers of customer engagement, retention, and long-term growth.

How much is an ongoing relationship worth?

28 July 2026
Diagram illustrating the customer journey

The relationship begins after the form: how to create a welcome journey

22 July 2026
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