The Power of Targeted Marketing
Targeted marketing is a highly effective strategy for businesses of all sizes as it allows companies to target groups of people who they know are going to be interested in their products or services.
While it is ideal for companies of different sizes, it is especially lucrative for smaller businesses looking to increase brand awareness and their reach in new markets or amongst new audiences.
We have specially tailored our SMS advertising solution to give a clear overview of the number of individuals who can be targeted based on the following criteria:
When combined with the power of our bespoke SMS landing pages to properly showcase your products, our SMS advertising solution will drive conversions and generate increased amounts of your revenue for your business.
No other digital marketing channel can boast open rates of 98%, meaning that you will considerably expand your reach and increase brand awareness amongst people who you know are going to be interested in your business.
When this is further complemented by our landing pages, you can be assured that you will have a highly engaging and powerful tool to help you reach your goals.
In short, it is much more effective compared to mass marketing.
When completing your marketing strategy, you will have identified your target audience and defined a profile of your typical customers.
Use this data to develop a targeted profile of your customer who is likely to buy your product or services and design marketing strategies around them. You can then target them via SMS advertising or email advertising with your tailored messaging, that enable you to send to users on this refined level.
Advertising via SMS is also a great way in which you can test specific messaging with users before using it on a wider scale.
Perhaps you are considering launching a national billboard advertising campaign targeted at a specific section of your audience but are unsure which messaging will resonate the most; split testing different messaging can be a cost-effective way in which to determine which one is most effective.
This level of insight and learnings demonstrates the power and effectiveness that the channel offers: not only does it allow brands to run a successful advertising campaign that delivers conversions, but it allows assists in providing enhanced levels of data and insight into different factions of your audience.