Rich Communication Services (RCS) is essentially the evolution of SMS that offers the powerful of a mobile application within a message. It offers the power and functionality of the Android eco-system, meaning that it is a powerful tool for brands to invest in to build more meaningful relationships with their audience and increase revenue.
RCS is a versatile channel that can be used for both P2P and A2P purposes and offers a range of opportunities for brands and consumers alike. For brands the personalisation that can be achieved means that it meets the demands of users looking and expecting personalised marketing; the functionality of Google Pay is especially appealing as combining personalisation with a convenient payment method enables brands to reap the rewards.
Let’s examine some of the ways in which RCS can be used by companies to increase engagement and grow their business overall.
- R&D Communication Srl
- Via dei Castagni 9
- 37141 - Montorio V.se , Italy
- Tel. +39 045 8841199
- Fax +39 045 8841224
- PIVA 03269830232