Email Marketing

Automated List Management

Our platform updates your database automatically to help you improve the quality of your database and improve your performance.

Protect your Brand’s Reputation

Sending email addresses to the wrong email address can severely impact the reputation of your brand and even your domain reputation if it happens repeatably. When you choose rdcom for your email marketing needs, you can have confidence that the platform will assist you in protecting your online reputation, so that you can concentrate on growing your business overall.

Automatic List Protection

The platform has built-in tools that are intuitive so are able to identify and manage delivery failures, this includes both hard and south bounces.

If an email address repeatably records a hard bounce, that contact is removed from your mailing list by the platform.

This means that your database remains clean and error free and that you will consistently achieve higher rates of deliverability.

Keep Your Lists Clean

It is good practice to get into the habit of regularly checking the status of contacts within your lists as well. Our platform provides an extensive email list cleaning tool to keep your list healthy and further protect your online reputation.

The tool performs checks on email addresses within your lists to determine if emails are going to cause bounces during the sending phase.

You can clean your lists on a list by list basis by performing the following checks:

Check the syntax validity
Find out if your list contains email addresses that have already bounced when other users have sent campaigns to them
Determine if the domain specified within the email address is genuine and correct

It is possible to perform all of these checks in one go, or alternatively, you can choose the right combination for your needs – we absolutely recommend that you use our list cleaning tool when you upload a list and at regular intervals.

If the platform finds that there are email addresses that fail these checks, it will then remove the ones it deems could possibly bounce and automatically disables them.

Opt-In & Opt-Out Management

Ensuring that you are respecting your audience’s wishes when it comes to their opt-in and opt-out requests is essential for complying with important privacy regulations and is a key aspect of GDPR legislation.

The rdcom platform makes it easy for you to comply.

Add the options directly into your emails so that users have the power to update their preferences to change how they hear from you, or the option to unsubscribe completely from your email marketing lists.