Email Marketing automation is one of the most powerful tools available to grow your business: with rdcom you have a wealth of opportunities.
Send Automated Targeted Campaigns to Enhance your Email Marketing Performance
Combine Segmentation & Automation
The rdcom platform allows you to segment your database based upon filters of your choosing so that you can be sure that you are always sending relevant content that people are going to engage with.
You can segment as little or as much as you choose; we would recommend segmenting your lists more and more as you begin to understand your users and what particular type of content or design resonates with them the most.
Design & Build Automated Flows
Setting up automated email flows on our multichannel messaging platform means that you can build predefined emails that are sent out automatically to your audience, meaning that you can concentrate on other areas of your business and let our automation tools do the job for you by taking care of your communication.
Automated Email Marketing Use Cases
Make your new customers feels welcome and closer to your brand by sending them a defined communication flow, helping to start moving them down your marketing funnel.
Send automated transactional emails based upon purchases made and to help your customers track their orders.
Up & Cross Selling
Maximise revenue by sending emails based upon previous purchase history for up and cross sell opportunities. Is a user’s subscription coming to an end? Send them an email to up-sell a higher value package; if you are an eCommerce store send out a newsletter with a range of clothing items that will complement the user’s last purchase.
Make your customers feel closer and more loyal to your brand by sending them a post-sale email to say thank you and provide a short survey to ask how they feel your business did.
Keep Them Engaged
Over time you will gain a better understanding of the type of content that resonates with your users. Create newsletters by curating content that you know they will want to receive. This can be used to introduce them to new product ranges or services that you provide.
Refine your Messaging
Not everyone is going to engage with your emails the first time and with others you will need to take a different approach.
Our email marketing tools within the platform provide you with a list of those who have and have not read your emails.
Automatically send out emails to those who have not opened your email after a predefined number of days. You could even experiment by sending out a different email subject to see if this increases the open rate.
Take a Different Approach
There will be users who did not open or engage with any of the emails sent and with these you may have to take a different approach.
Analyse your data and export users who did not open your emails and create a new campaign for these users and set up a new communication flow to work towards increasing engagement.
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