DIRECT EMAIL MARKETING

Use Cases

Using our email advertising service means that you can grow your business by getting your brand and promotions in front of new customers and generate increased amounts of revenue. It can be used for a variety of different sectors and utilises our GDPR-compliant database of 10 million people who are actively looking to hear from new businesses.

Each person in our DEM database is fully opted-in and is genuinely looking to hear from companies like yours. Email advertising is so effective as it is used by segmenting audiences on a granular level to ensure that you are reaching the right people at the right time.

We have detailed some of the most common industries for which it can be used below.

eCommerce Awareness Location Based Offers New Products or Services

eCommerce Awareness

If you are a growing eCommerce company and wish to expand into new markets with an online promotion, then our Email Advertising solution is ideal. Reach and engage new customers based upon your chosen demographics and location targeting and send campaigns that compel them to visit your online store and purchase.

Using our solution means that you can be certain that you are targeting potential customers who you know are interested in your type of business. This is an ideal channel to complement your existing marketing efforts and helps you to grow even further.

Once users have purchased from you and have become customers, you can then remarket to them using other methods, such as email or SMS, and turn them into loyal, long-term customers.

Location Based Offers

Increase awareness of your offer or promotion on a location basis and drive traffic to your store. Segment the database based upon location and interests and send targeted offers tailored to the recipients that can be redeemed instore.

This is an ideal method in which brands can increase awareness of promotions and generate revenue from locations that are not bringing in as much revenue as others. Once someone has visited your store and has had a positive experience, they are more likely to return in the future and continue doing so in the long-term.

New Products or Services

If you are branching out and increasing your offerings, then email advertising is an ideal way in which you can start generating interest in your business.

Once you are ready to start marketing to your new demographics, send out an advertising email that introduces them to both your brand and new products. Even if you are an established brand, this is also advantageous as you are starting to increase awareness amongst your target audience.

If you can combine this type of communication with a discount or offer to incentive them to visit and purchase, then you will be on your way to turning them into long-term customers.