Bulk SMS Marketing is a channel that has enjoyed something of a resurgence in recent years. More and more people are becoming aware of its potential to build deeper and more meaningful relationships with their customers.
The ubiquity of mobile devices, combined with people keeping them within reach most of the time, means that it is the perfect messaging channel for reaching your audience at any time.
This means that no matter what type of business you are, SMS marketing is the ideal solution for you to grow your business and stay in the mind of your customers or clients.
Now let’s take a look at some of the ways that Bulk SMS Marketing can be used.
New Products or Services
Email marketing is an excellent way in which to showcase your products and keep in touch with your audience. However, there are many other brands doing the same, meaning that your emails must compete with those from other brands, meaning that it may not get the attention it deserves.
This is where SMS comes into play.
Its intimacy on a device that users check throughout the day means that you know that your message is going to reach your targets in seconds and be read within minutes. Your new products will get the attention that they deserve and offers will be redeemed, meaning more revenue being generated for your business.
That is not all though, our multichannel platform allows you to segment your database of contacts based upon specified criteria and send them messages in line with their demographics, preferences, and even previous purchase history.
This means that you can refine your targeting on a more granular basis and see your revenue improve as your audience increasingly engage with your messages.
SMS Marketing consistently provides open rates of 98%, meaning that it is the ideal channel for reaching your audience for a time sensitive promotional sale.
Flash sales are so effective because they offer substantial discounts or promotions for a very short amount of time.
This creates a real sense of urgency amongst shoppers and is an ideal way for those looking to encourage impulse buying and increase short-term sales. This means that they are an ideal strategy if you have surplus stock that you need to shift quickly.
As flash sales tend to be limited to a short and sharp amount of time, it is important that you get your message in front of your audience when it matter the most and compel them to act and make a purchase. This make SMS Marketing one of the most effective tools to help you reach and exceed your goals.
To increase its effectiveness, you can also include a link to a dedicated SMS landing page that showcases your products and further aids in increasing your conversion rates.
Welcome Series & Feedback
Engaging your new customers during the early days of your relationship is essential. Delivering a welcome series of SMS via a drip campaign is the perfect way to do this and introduce them to your brand or company.
You can set up a series of welcome SMS that are sent to your new customers at pre-defined intervals. This helps your audience feel closer to your brand and increases engagement metrics, and ultimately, the revenue generated in the long-term.
It is a strategy that can be used by companies of any size and in any sector and has been consistently shown to be beneficial in increasing customer engagement and loyalty. It also keeps your company in the mind of your new customers in the early stages of your relationship and helps to move them along from new to loyal, long-term customers.
Buying friends or relatives gift cards for their favourite eCommerce store, shop or restaurant is becoming more and more popular. Use SMS to send the discount code to the related person on the date and time of your choosing for a perfect gift.
The code can be sent within the body of the SMS for them to redeem online, alternatively, if you are sending a virtual gift to be redeemed in a store, outlet or restaurant, then send them a link to the voucher within their SMS.
This is ideal as the recipient does not need to worry about remembering to take the dedicated discount code with them to the store and they can just click on the link in store and show the associated landing page for the redemption of the gift card.
It is essential that large businesses and enterprises are not only able to communicate effectively with their customers and partners, but for some they also need to ensure that they are keeping their own staff fully updated. This is especially the case for some sectors that are related to essential activities where immediate communication with your staff is essential for business or service-related activities.
Sending out SMS from your Human Resources department to your members of staff to update them on important news helps to keep them aligned with events that could affect or impact their work.
As SMS inboxes tend to be far less full compared to emails, sending out SMS is the ideal way to pass on essential news as quickly as possible and offers numerous advantages for employer and employee relations.
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