Application to Person (A2P) SMS continues to increase in popularity as more companies discover that it is a reliable and cost-effective method to deliver important time-sensitive information.
Despite this increase in awareness, there are those who are still not properly and effectively utilising the many possibilities that the channel offers to businesses.
A2P SMS ensure that you can stay connected to your customers more than ever and reach them when it matters the most. The messages are automatically sent out to your database via an application and can be used for sending important, time sensitive information related to a bank account, service reminders, enhanced levels of security for essential services and many more.
SMS offers an open rate of 98% and over 90% are read within 3 minutes, meaning that it is the ideal channel with which to reach your customers when it matters the most.
Keep reading to find out some of the most common A2P SMS use cases and the benefits available for businesses like yours.
Real Time Fraud Alerts
Not all credit card providers send out a transactional SMS each time a transaction is made, however A2P SMS can still be used by banks looking to provide higher levels of service by sending out time sensitive SMS when suspicious transactions have been attempted on a credit card.
Often banks will monitor their customers’ accounts and block credit cards as soon as unusual activity is spotted. Once this happens the credit card can no longer be used to make purchases, either in store or online.
In these instances an A2P SMS can be sent informing the client of suspicious activity on their account and asking them to contact the bank as soon as they are able to lift the block or confirm that the activity is not genuine.
These are just some of the ways in which A2P SMS can be used to assist in improving your offerings to your customers and creating deeper and longer-lasting relationships to increase brand loyalty.
rdcom is an A2P SMS aggregator with over two decades’ experience of sending important, time-sensitive messages when it matters the most; get in touch with our team of experts to find out what our A2P messaging service could do for your business.
- R&D Communication Srl
- Via dei Castagni 9
- 37141 - Montorio V.se , Italy
- Tel. +39 045 8841199
- Fax +39 045 8841224
- PIVA 03269830232