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Use Cases
Application to Person (A2P) SMS continues to increase in popularity as more companies discover that it is a reliable and cost-effective method to deliver important time-sensitive information.
Despite this increase in awareness, there are those who are still not properly and effectively utilising the many possibilities that the channel offers to businesses.
A2P SMS ensure that you can stay connected to your customers more than ever and reach them when it matters the most. The messages are automatically sent out to your database via an application and can be used for sending important, time sensitive information related to a bank account, service reminders, enhanced levels of security for essential services and many more.
SMS offers an open rate of 98% and over 90% are read within 3 minutes, meaning that it is the ideal channel with which to reach your customers when it matters the most.
Keep reading to find out some of the most common A2P SMS use cases and the benefits available for businesses like yours.
Two-factor AuthenticationPurchase ConfirmationsAppointment RemindersBilling UpdatesShipping NotificationsSuspicious Login ActivityCredit Card Payment Reminders
Two-factor Authentication
Two-factor authentication (2FA) involves sending a one-time password to a person’s mobile device when they are logging into an online account, especially when they are having problems logging-in in quick succession.
OTPs are one of the most effective ways to protect your customers’ accounts from fraudsters trying to hack into their accounts. Remember, your customers will appreciate this extra level of security, which will assist in increasing your customer loyalty in the long-term and protecting your own reputation by minimising the risk of fraudulent activity taking place.
Purchase Confirmations
If you are a financial institution, you can send a transactional SMS to your clients each time they make a purchase. This assists in aiding fraud prevention by enabling your clients to be alerted in real-time if a fraudulent transaction has been made from their bank account.
Ensure that you include details within the SMS on how the recipient can take immediate action to signal that a purchase has been made by someone else.
Appointment Reminders
If you are service provider, then sending out appointment reminders is the perfect way in which you can remind customers about upcoming appointments and assist in the reduction of appointments being wasted.
Your customers are going to have busy lives, so providing this useful feature is going to be very much appreciated, while also benefiting your business. This is a particularly useful tactics to employ for doctors and dentists, where demand is often high, enabling you to use your time most effectively and increase profits.
Billing Updates
Sending out billing notifications detailing the amount owned and when payment is due is an ideal way of keeping your customers updated about their account. You can also use A2P SMS to inform them about any changes in your pricing to ensure that customers are aware of any changes in cost and a better billing experience is enjoyed.
Shipping Notifications
If you are an eCommerce business, then sending out automated shipping notifications provides a high level of customer service and lets your customers track their orders if you include tracking details within the SMS.
Providing real-time updates helps ensure that you are providing your customers with strong levels of customer service and increasing positive perceptions of your company.
Suspicious Login Activity
There have recently been increases in fraudulent crimes focusing around phishing and account hacking through data breaches. Altering your customers in real-time to suspicious activity on their account again helps with preventing fraud and providing higher levels of customer service.
As soon as suspicious activity occurs, an SMS can be sent out that alerts the customer and the appropriate action can be taken to protect the account from suspicious behaviour.
Credit Card Payment Reminders
Missed credit card payments can cause problems for clients as it can impact upon their credit score and cause issues when applying for credit cards, loans, mortgages etc. Ensuring that you properly remind customers about when payment is due will be very much appreciated and will ensure that regular payments are also made regularly to your institution.
Real Time Fraud Alerts
Not all credit card providers send out a transactional SMS each time a transaction is made, however A2P SMS can still be used by banks looking to provide higher levels of service by sending out time sensitive SMS when suspicious transactions have been attempted on a credit card.
Often banks will monitor their customers’ accounts and block credit cards as soon as unusual activity is spotted. Once this happens the credit card can no longer be used to make purchases, either in store or online.
In these instances an A2P SMS can be sent informing the client of suspicious activity on their account and asking them to contact the bank as soon as they are able to lift the block or confirm that the activity is not genuine.
These are just some of the ways in which A2P SMS can be used to assist in improving your offerings to your customers and creating deeper and longer-lasting relationships to increase brand loyalty.
rdcom is an A2P SMS aggregator with over two decades’ experience of sending important, time-sensitive messages when it matters the most; get in touch with our team of experts to find out what our A2P messaging service could do for your business.
NEWS
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