A2P SMS

Application to Person messaging, (A2P SMS), also known as Enterprise or Business SMS, can be used for sending bulk SMS Marketing, or for sending transactional SMS, including passcodes and OTPs, for important service messages or alerts. They can be sent when a specified action triggers a message to be pushed out to the user and are usually automated.

Its ubiquity and effectiveness has led to SMS becoming one of the most popular messaging channels with both small businesses and enterprises to engage and interact with their audience anywhere at any time.

Benefits of Using A2P SMS

Fast & Reliable

The ubiquity of SMS provides fast and reliable delivery and is achieved due to short latency and high throughput rates.

Time Sensitive

Send your customers important, time sensitive mes- sages wherever they are in the world when it matters the most.

Increased Security

Provide enhanced levels of security for your customers and improve customer satisfaction.

Cost-Effective

Add an extra layer of security or enhanced levels of customer service for a cost-effective price for businesses of all sizes.

Reliable Communication When It Matters

A2P SMS are the ideal solution for adding an extra layer of security to your services and to provide enhanced protection for both you and your customers.

A2P communication is often a one-way conversation and the message’s recipient will not respond. If you wish to have a bidirectional conversation with your customers, then this can be achieved through 2-way SMS.

You can use A2P SMS services to send real time information to both individual users or to your entire database, making them perfect for a variety of sectors, including financial, healthcare, travel, and telecommunications.

Wherever they are in the world your customers can receive your SMS messages in seconds, helping to ensure that you are providing the highest levels of customer service, while keeping your brand at the forefront of their mind.

Increase Security

Privacy and security have never been so important to users.

Two-Factor authentication through A2P messaging is a cost-effective way in which you can add an extra level of security to your services through one-time passwords (OTP). They provide a reliable and secure way for companies to increase protection when dealing with sensitive information or data.

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Multiple Industries

A2P SMS can be used across a range of industries to increase security and improve user confidence.

In today’s digital world the threat of SMS Phishing, fraud and identity theft is a real danger and more complex methods are being used by fraudsters. A2P SMS are suitable to be used across a range of industries to provide increased protection for you and your clients.

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Take a Multichannel Approach

A2P SMS is a cost-effective channel for businesses to improve their customer retention rates and enhance engagement.
Take this further when you take an integrated approach and combine the ubiquity of A2P SMS with email marketing to provide an even higher level of customer service that will benefit your business overall and increase customer satisfaction and retention.

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Follow A2P SMS Best Practice

Ensuring that you are complying with and following best practice is essential, find out more with our A2P SMS best practice guide to ensure that you are respecting the relevant rules and regulations.

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A2P SMS FAQs

What is A2P SMS?

Application to person messaging involves sending mobile messages from an application to a mobile user. It can be used by businesses and enterprises to communication with their clients, authenticate users of online services to send time sensitive updates.

They are especially common in the banking sector and used to send critical and time sensitive alerts when fraudulent activities are detected, account balance requests, transactions, and withdrawal notifications.

How is A2P SMS different to P2P SMS?

Person to Person/Peer to Peer SMS involves sending messages between two individuals through their mobile phones via a mobile network. Once the user has sent the message from their device it is transferred to the recipient via the operator.

The key difference is that A2P SMS always originate from an application, usually web based, onto a mobile user. Despite this, the two types of SMS are similar, the only difference is where the SMS originates from.