Application to Person messaging, (A2P SMS), also known as enterprise or business SMS, is used for sending important service messages or alerts. They are sent when a specified action triggers a message to be pushed out to the user and are usually automated.
Its ubiquity and effectiveness has led to A2P becoming one of the most popular messaging channels with both small businesses and enterprises to engage and interact with their audience anywhere at any time.
It is the ideal solution for adding an extra layer of security to your services and to provide enhanced protection for both you and your customers.
A2P communication is often a one-way conversation and the message’s recipient will not respond. You can use A2P services to send time-sensitive information to both individual users or to your entire database, making them perfect for a variety of sectors, including financial, healthcare, travel, and telecommunications.
Wherever they are in the world your customers can receive your SMS in seconds, helping to ensure that you are provi- ding the highest levels of customer service while keeping your brand at the forefront of their mind and providing high levels of customer care and convenience.
Privacy and security have never been so important to users.
Two-Factor authentication through A2P messaging is a cost-effective way in which you can add an extra level of security to your services through one-time pas- swords (OTP). They provide a reliable and secure way for companies to increase protection when dealing with sensitive information or data.
A2P SMS can be used across a range of industries to increa- se security and improve user confidence.
In today’s digital world the threat of fraud and identity theft is a real danger and more complex methods are being used by fraudsters. A2P SMS are suitable to be used across a range of industries to provide increased protection for you and your clients.
A2P SMS is a cost-effective channel for businesses to improve their customer retention rates and enhance engagement.
Take this further when you take an integrated approach and combine the ubiquity of A2P SMS with email marketing to provide an even higher level of customer service that will benefit your business overall and increase customer satisfaction and retention.
Ensuring that you are complying with and following A2P best practice is essential, find out more with our A2P SMS best practice guide to ensure that you are respecting the relevant rules and regulations.
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support [at] rdcom.com
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