Application to Person messaging, or A2P SMS for short, is used for sending important service messages or alerts. They are sent when a specified action triggers a message to be pushed out to the user and are usually automated.
Fast and reliable delivery is achieved due to short latency and high throughput rates. It is the ideal solution for adding an extra layer of security to your services and providing enhanced protection for both you and your customers.
You can use A2P services to send time-sensitive information to both individual users or to your entire database, making them perfect for a variety of sectors, including: financial, healthcare, travel and telecommunications.
Make your new customers feel valued during the onboarding phase by pushing out A2P messaging to welcome them to your services. These can be sent as a single message or as a flow as part of a series and are a great way of building rapport in the early stages of your relationship.
Privacy and security have never been so important to users. Two-Factor authentication through A2P messaging is a cost-effective way in which you can add an extra level of security to your services through one-time passwords (OTP). They provide a reliable and secure way for companies to increase protection when dealing with sensitive or personal information.
Order Statuses & Updates
The world of ecommerce is increasingly competitive and brands must do all they can to stand out from competitors. Adding that extra touch of customer service can go a long way and A2P services for order statuses and updates are ideal for sharing time sensitive information. Keeping your customers informed contributes towards building a positive view of your brand and increasing loyalty.
Advantages of A2P SMS
Increased Customer Loyalty
Making sure that your customers feel valued is a great way to increase their loyalty and ensure that you’re increasing levels of customer retention. Make it your aim to keep them informed throughout the customer journey.
A2P SMS is a cost-effective channel for businesses to improve their customer retention rates and enhance engagement. A2P SMS are most powerful when integrated into a wider messaging strategy and complemented by other communication channels, including Bulk SMS or email marketing to fully engage your audience.
The ubiquity and effectiveness of the channel has led to A2P services becoming one of the most popular messaging channels for both small businesses and enterprises as it allows businesses to engage and interact with their audience anywhere at any time.
Stay Close to Your Customers
Wherever they are in the world your customers can receive your SMS in seconds, helping to ensure that you are providing the highest levels of customer service while keeping your brand at the forefront of their mind.
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