One of the most powerful features of the rdcom platform is the fully integrated analytics section that provides detailed statistics, both in real-time and on a historical basis. This part of the platform provides you with detailed insights into your campaigns to inform your strategy and assist you in refining and improving your messaging campaigns in the long-term for enhanced performance.
Real Time Statistics
Our reporting section provides you with updated statistics in real-time to ensure that you enjoy full insights into your campaign. See the total percentage of your recipients who have read your campaign and the percentage of unique readers. This is also complemented by the number total percentage of clicks and clicks to highlight just how engaged your readers are with your content and taking action and interacting. In addition to this, the section also highlights the percentage of bounces and even users who have unsubscribed from your marketing lists.
The section also includes a Marketing Funnel to show the number of conversions (clicks) received for each individual campaign in relation to the number of emails that have been sent. These are then broken down into total numbers with percentages for the following:
Devices & Trends
Gain enhanced insights into your campaigns by reviewing the devices that your recipients are using to read and engage with your campaigns and take learnings from these. These insights help you better understand how your audience are digesting your campaigns, enabling you to better understand them and using it to inform your future strategy.
As well as gaining insights into the devices that your recipients are using, you can also see the time when your campaigns were read by your recipients, up to 24 hours after the campaign was sent. This helps you to understand when your audience are most likely to read and be in engaged with your messaging.
You can then tailor your future campaigns around these times to ensure that your recipients are receiving your messages when they are most likely to take action – in addition to this, there is also the breakdown of the days when your messages were read.
Comparison With Previous Campaigns
The platform provides you with the opportunity to compare selected campaigns with the previous ones to analyse the performance over time, including:
This allows you to see how your campaigns compare to one another and see how changes have impacted your campaigns and where additional changes are required to improve performance over time. You can also see the campaigns that have the highest read rates to see which type of content engages your audience the most and then tailor your content to ensure higher levels of engagement in the future.
Map Of Clickers & Readers
The section also includes a comprehensive click map to see where users are clicking in your email newsletters and which parts are perhaps not getting the engagement that you would like, this enables you to take learnings and make changes to future campaigns to ensure maximum engagement with your content.
There is also the possibility to view exactly which reader clicked where on your email, helping you to gain a better understanding of the types of users that are engaging with particular content and areas of your emails.
The ability to gain insights into readers and non-readers also helps you to resend campaigns to recipients that have not read your previous campaigns and change the subject line to encourage greater engagement.
To further complement the statistics, users can view where each of the readers and clickers are based on a global basis to gain a further enhanced overview of your audience. This enables you to further segment based upon their location and create further granular lists and campaigns in the future to take your engagement to the next level.
This is also enables you to see in which countries there is the most engagement with certain types of content, again, enabling your to further refine your strategy.
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