Mobile Marketing Trends to Look Out for in 2023

Another year has been and gone and it was certainly one in which we witnessed a significant shift in terms of mobile marketing.

The widespread adoption of the AI, new social media and platforms has meant that both the mobile and wider digital industry have been transformed and changed the way in which consumers and brands interact.

When we consider how reliant we all are on using smartphones, incorporating a range of mobile channels into a strategy is an important consideration in an increasingly competitive landscape.

If you are looking to stay up to date with current trends and stay ahead of your competitors, we have compiled some of the most important mobile marketing trends to look out for and adopt in 2023 and beyond!

E-Commerce is still the King

In 2022, the e-commerce market will be worth $5.5 trillion globally . That’s $600 billion more than the entire GDP of Japan, one of the largest economies in the world! The rapid growth of e-commerce can be attributed to many reasons: Covid-19 is one of the main ones. In times of uncertainty, virus fears and home policies have led to changes in consumer behaviour, driving offline affluence to online shops.

It is continuing to grow, too. The global e-commerce market is expected to reach $7.3 trillion by the end of 2025. E-commerce now accounts for 20.4% of global retail sales, up from only 10% five years ago. In other words, the e-commerce space is becoming increasingly crowded.

An opportunity for many brands, certainly, but also a not insignificant challenge. As the industry has become more crowded, advertising costs have risen exponentially, necessitating the implementation of multi-channel and diversified marketing strategies.

This is where email marketing automation and transactional SMS come in, channels capable of enhancing the shopping experience and building customer loyalty

Chatbots are now the Norm

Consumers are now spending more time on messaging apps like Facebook Messenger and WhatsApp. This means that chat apps should be a key focus for brands looking to take advantage of the increase in number of users of the channel.

For brands the real interest is that the channels are an ideal place to engage with an audience and provide quick answers, resolve problems or even assist in a company’s registration process and encourage customers along each stage of the conversion funnel.

If you have not considered using a chat bot as part of your mobile marketing strategy, then now is the time to start doing so in order to make sure that you don’t fall behind your competitors.

Just in the past few weeks, the search engine Bigs have trembled at the unveiling of two new artificial intelligence-based ChatBot apps (ChatGPT and Lambda) that appear to be capable of having in-depth conversations with users, in different languages.

Although still in a developmental stage, this type of evolved ChatBot could in the not-too-distant future supplant traditional search engines, giving users the ability to get the information they need without actually typing within a search bar.

Video Will Still Engage

Video is still an incredibly powerful medium to engage users and can be used effectively across a variety of channels. This is certainly the case when it comes to mobile marketing where there are numerous opportunities for videos to be utilised.

More and more brands are including video in their online content to assist in increasing the amount of time spent on websites and incorporating videos into their advertising efforts to engage their target audience.

Complementing bulk SMS marketing with interactive mobile landing pages is a powerful way in which to bring your brand to life to increase user engagement and to tell your story more effectively.

This is especially lucrative for small business owners as it helps to increase engagement, while ensuring that you are keeping an eye on your budget and keeping it under control.

5G Will Offer More Opportunities for Brands & Consumers

The new fifth generation of telecommunication systems is providing and will continue to provide ubiquitous, ultra-fast bandwidth with low latency connectivity.

This mean that the technology will be used across a range of applications and sectors and will transform the current landscape of mobile connectivity and mobile marketing. It is expected that it will be of interest to governments and vertical industries, such as automotive, financial services, healthcare providers and utility providers.

However, in 2022 it will still not enjoy widespread rollout and brands should take the time to analyse the current landscape and determine where there are opportunities to take advantage of in the future – it is expected that there will be as many as 1.2 billion connections by 2025.

The mobile experience will become more immersive and interactive for users, especially with Augmented Reality becoming more commonplace and eventually the norm. This will provide a plethora of opportunities for marketing and provide full user immersion and enhanced levels of engagement.

The SMS will Remain Powerful

Despite the advances in technology over the years since its inception, the SMS is still as powerful as ever and will continue to be for the foreseeable future. As mobile ownership continues to grow around the world, we can expect to see the number of people receiving marketing alerts and service information via SMS continue to grow.

The number of people receiving business-related SMS is expected to increase to 48.7 million in 2020, an increase of 23% compared to 2016. It is also worth remembering that consumers redeem coupons delivered by SMS around 10 times more than other types of coupons.

SMS has become the main channel for the increasingly popular two-factor authentication, which is now required for access to almost any digital service.

SMS also remains one of the preferred channels for the banking sector and, especially in the aftermath of the pandemic, for the health sector. Indeed, it is now common to receive transactional SMS for appointment confirmations or reminders, links for online pickup of referrals, or for registration to public health portals.

We look forward to the start of the New Year confident that it will be full of challenges and new opportunities! Do you want to start the New Year on the right foot, or rather, the right communication?

Make your brand multichannel with rdcom services. Write to us at info@rdcom.com or register with the Multichannel Platform to find out how!