A fashion brand with a mailing list of over 200,000 contacts approached us after a drop in
open rates and a sudden increase in bounces.
What we did:
- Complete infrastructure audit and DNS verification
- Removal of obsolete addresses (approximately 12% of the database)
- Implementation of a new dedicated sender with gradual warm-up
Results after 4 weeks:
- Open rate increased from 9% to 27%
- Bounces reduced by 82%
- +21% conversions on promotional campaigns
