mobile communication
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How to Develop & Deliver an Integrated Digital Communication Strategy

As consumers we are exposed to an ever-increasing number of businesses trying their hardest to get our attention. It is estimated that the average person is exposed to up to 5,000 adverts a day. This is not even taking into consideration…
Man Holding Mobile Phone

What Is SMS Phishing & How To Avoid It

  SMS Phishing, or Smishing as it is sometimes known, is an attempt to acquire personal information such as passwords by sending a text message to an individual’s mobile as bait to encourage them to share their personal details,…
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Mobile Marketing Trends to Look Out for in 2020

The end of the decade has been and gone and it was certainly one in which we witnessed a significant shift in terms of mobile marketing. The widespread adoption of the smartphone has meant that both the mobile and wider digital industry…
Woman sent bulk sms
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What Is Bulk SMS Marketing?

It is estimated that there are now more mobile phones in the world than people, making it the most ubiquitous device for communicating with others. Even though technology has advanced, and the number of smartphone owners has increased…
Email Marketing
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Why Email Marketing Response Rates are Important & How to Improve Them

  Email marketing is an effective digital marketing channel for small, medium and large businesses because it reaches current and future customers in a place that they visit every day - their email inbox. It has been shown to…
Mobile Marketing Phone
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How Effective is Mobile Marketing?

  Mobile marketing is one of the most effective ways to generate results and grow your business. There are over 5 billion owners of mobile phones around the globe, meaning that you can get your message in front of your target…
Android Phone