b2b email marketing
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Develop a Successful B2B Email Marketing Campaign

Email marketing is a powerful channel that can be used to generate quality leads and increased revenue for any business. However, the B2B sphere can be especially challenging due to the fact that the purchasing process is longer compared…
win customers back with sms
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Win Back Lapsed Customers Using SMS Marketing

Digital Marketing is often focused on increasing a brand’s visibility and generating leads from new customers, however all too often the re-engagement of lapsed customers does not get the attention that it should do. Failing to engage…
Email authentication protocols

An Introduction to Email Authentication Protocols

Email authentication protocols are important but if you have no prior experience of them, they can be a little confusing when you are first starting out on your email marketing journey. There are  many different ones to consider, but we…
generation z in the street
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Generation Z & SMS Marketing: The Winning Combination

Members of Generation Z are now coming of age and enjoying a higher degree of spending power and are actively purchasing goods and services. If you are not working towards engaging this demographic, then now is the time to consider how…
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rdcom Platform: April 2020 Update

The rdcom platform is the new multichannel messaging solution that puts the potential of email and SMS marketing in your hands! If you are a beginner, don't worry, the platform is simple and intuitive, and you will be guided throughout the…
re-engagement email for ecommerce
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Email Marketing Automation Strategies for eCommerce

Every eCommerce website is always looking to increase sales, revenue and return on investment from their marketing efforts. As well as investing in a comprehensive SEM strategy to increase visibility for keywords with stronger buyer intent,…
SMS for Small Businesses
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Why SMS Marketing is Important for Small Businesses

As a small business owner, you will know that to grow your business it requires time and dedication to make it a success. It is also important to make the best use of your budget, especially if you are in a competitive niche and up against…
SMS Marketing Tips
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Top 5 SMS Marketing Mistakes & How to Avoid Them

When used correctly SMS Marketing is one of the most effective digital marketing tools available. It offers some of the highest open and read rates compared to other digital channels, including: An open rate of 98% 90% of SMS are…
email marketing success
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How to Generate & Close Leads with Email Marketing

It is estimated that around 90 billion emails are sent daily by businesses around the world. This is because email marketing remains one of the most powerful and cost-effective ways to generate B2B leads. Despite this though, there are high…
Email and SMS Marketing
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The Effectiveness of Email & SMS Marketing

Regardless of the size of your business, it is essential that you are generating the strongest return on investment (ROI) possible. There are so many different options to choose from that it can be challenging trying to decide which avenue…