generation z in the street
, ,

Generation Z & SMS Marketing: The Winning Combination

Members of Generation Z are now coming of age and enjoying a higher degree of spending power and are actively purchasing goods and services. If you are not working towards engaging this demographic, then now is the time to consider how…
re-engagement email for ecommerce
, ,

Email Marketing Automation Strategies for eCommerce

Every eCommerce website is always looking to increase sales, revenue and return on investment from their marketing efforts. As well as investing in a comprehensive SEM strategy to increase visibility for keywords with stronger buyer intent,…
SMS for Small Businesses
, , ,

Why SMS Marketing is Important for Small Businesses

As a small business owner, you will know that to grow your business it requires time and dedication to make it a success. It is also important to make the best use of your budget, especially if you are in a competitive niche and up against…
SMS Marketing Tips
, , , ,

Top 5 SMS Marketing Mistakes & How to Avoid Them

When used correctly SMS Marketing is one of the most effective digital marketing tools available. It offers some of the highest open and read rates compared to other digital channels, including: An open rate of 98% 90% of SMS are…
email marketing success
, ,

How to Generate & Close Leads with Email Marketing

It is estimated that around 90 billion emails are sent daily by businesses around the world. This is because email marketing remains one of the most powerful and cost-effective ways to generate B2B leads. Despite this though, there are high…
Email and SMS Marketing
, , ,

The Effectiveness of Email & SMS Marketing

Regardless of the size of your business, it is essential that you are generating the strongest return on investment (ROI) possible. There are so many different options to choose from that it can be challenging trying to decide which avenue…
mobile communication
, ,

How to Develop & Deliver an Integrated Digital Communication Strategy

As consumers we are exposed to an ever-increasing number of businesses trying their hardest to get our attention. It is estimated that the average person is exposed to up to 5,000 adverts a day. This is not even taking into consideration…
Man Holding Mobile Phone

What Is SMS Phishing & How To Avoid It

  SMS Phishing, or Smishing as it is sometimes known, is an attempt to acquire personal information such as passwords by sending a text message to an individual’s mobile as bait to encourage them to share their personal details,…
,

Mobile Marketing Trends to Look Out for in 2020

The end of the decade has been and gone and it was certainly one in which we witnessed a significant shift in terms of mobile marketing. The widespread adoption of the smartphone has meant that both the mobile and wider digital industry…
Woman sent bulk sms
, ,

What Is Bulk SMS Marketing?

It is estimated that there are now more mobile phones in the world than people, making it the most ubiquitous device for communicating with others. Even though technology has advanced, and the number of smartphone owners has increased…