mobile marketing

Why Personalised Mobile Marketing is so Effective

Mobile marketing allows you to delve into deeper levels of personalisation and turn real-time behaviours into a comprehensive understanding of your customers’ expectations and desires. This means that you can deliver highly targeted campaigns…
landing page

Increase Engagement with a Mobile Landing Page

Most companies are now aware of the power of mobile and have embraced the channel to reach and engage their customers. The increased competition now means that brands must do even more to stand out from their competitors. Opting for an…
b2b email marketing
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Develop a Successful B2B Email Marketing Campaign

Email marketing is a powerful channel that can be used to generate quality leads and increased revenue for any business. However, the B2B sphere can be especially challenging due to the fact that the purchasing process is longer compared…
win customers back with sms
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Win Back Lapsed Customers Using SMS Marketing

Digital Marketing is often focused on increasing a brand’s visibility and generating leads from new customers, however all too often the re-engagement of lapsed customers does not get the attention that it should do. Failing to engage…
generation z in the street
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Generation Z & SMS Marketing: The Winning Combination

Members of Generation Z are now coming of age and enjoying a higher degree of spending power and are actively purchasing goods and services. If you are not working towards engaging this demographic, then now is the time to consider how…
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rdcom Platform: April 2020 Update

The rdcom platform is the new multichannel messaging solution that puts the potential of email and SMS marketing in your hands! If you are a beginner, don't worry, the platform is simple and intuitive, and you will be guided throughout the…
SMS for Small Businesses
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Why SMS Marketing is Important for Small Businesses

As a small business owner, you will know that to grow your business it requires time and dedication to make it a success. It is also important to make the best use of your budget, especially if you are in a competitive niche and up against…
SMS Marketing Tips
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Top 5 SMS Marketing Mistakes & How to Avoid Them

When used correctly SMS Marketing is one of the most effective digital marketing tools available. It offers some of the highest open and read rates compared to other digital channels, including: An open rate of 98% 90% of SMS are…
Marketing Automation
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Why Marketing Automation is Important

Since the advent of the internet, business owners and marketers have become accustomed to the shift of traditional marketing into the digital sphere. Previously the focus was upon printed material in magazines and leaflets, however those…
Email and SMS Marketing
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The Effectiveness of Email & SMS Marketing

Regardless of the size of your business, it is essential that you are generating the strongest return on investment (ROI) possible. There are so many different options to choose from that it can be challenging trying to decide which avenue…