
Email Marketing Automation Strategies for eCommerce
Every eCommerce website is always looking to increase sales, revenue and return on investment from their marketing efforts. As well as investing in a comprehensive SEM strategy to increase visibility for keywords with stronger buyer intent,…

How to Generate & Close Leads with Email Marketing
It is estimated that around 90 billion emails are sent daily by businesses around the world. This is because email marketing remains one of the most powerful and cost-effective ways to generate B2B leads. Despite this though, there are high…

Why Email Marketing Response Rates are Important & How to Improve Them
Email marketing is an effective digital marketing channel for small, medium and large businesses because it reaches current and future customers in a place that they visit every day - their email inbox.
It has been shown to…

Advantages of Email Marketing for Small Businesses in 2020
Email marketing is one of the most important channels for small businesses as it delivers high levels of return on investment (ROI) and the ability to move contacts through the different stages of the conversion funnel.
From this you can…

Best Practices For Creating E-Mail Marketing Landing Pages
Have you ever thought you could run your website without email marketing?
If yes, then you should think again!
Why? It’s because a website drives only front-end sales, while 90% and more sales are achieved through e-mail marketing campaigns and…