Happy Halloween

5 Halloween Email Marketing Strategies (2020)

Halloween is one of the most popular festivals in Anglo-Saxon countries, and undoubtedly one of the most anticipated events of the Autumn period. Born as a Celtic festivity, it has now spread all over the world becoming a global celebration…
email marketing open rate

How to Improve Your Email Marketing Open Rate

  Email Marketing is one of the most effective channels to improve your business goals and build stronger relationships between your brand and audience. Despite the big changes which have characterised digital communications over…
Email Marketing for Startups

Email Marketing for Start-ups: Top Tips to Help Grow Your Business

The business landscape is expected to undergo certain levels of change and adjustment over the coming months and years and it is likely that we will witness an increase in companies’ hiring freelancers as they navigate their way through…
b2b email marketing

Develop a Successful B2B Email Marketing Campaign

Email marketing is a powerful channel that can be used to generate quality leads and increased revenue for any business. However, the B2B sphere can be especially challenging due to the fact that the conversion process tends to be longer…
Email authentication protocols

An Introduction to Email Authentication Protocols

Email authentication protocols are important but if you have no prior experience of them, they can be a little confusing when you are first starting out on your email marketing journey. There are  many different ones to consider, but we…
re-engagement email for ecommerce

Email Marketing Automation Strategies for eCommerce

Every eCommerce website is always looking to increase sales, revenue and return on investment from their marketing efforts. As well as investing in a comprehensive SEM strategy to increase visibility for keywords with stronger buyer intent,…
email marketing success

How to Generate & Close Leads with Email Marketing

It is estimated that around 90 billion emails are sent daily by businesses around the world. This is because email marketing remains one of the most powerful and cost-effective ways to generate B2B leads. Despite this though, there are high…
Email Marketing

Why Email Marketing Response Rates are Important & How to Improve Them

  Email marketing is an effective digital marketing channel for small, medium and large businesses because it reaches current and future customers in a place that they visit every day - their email inbox. It has been shown to…
Email Marketing