Apple Privacy update Blogpost Cover
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Mail Privacy Protection: what is changing for Email Marketing

In recent years, the issue of privacy has become central in many areas. First of all the web, where industry giants such as Google, Apple and Microsoft are moving to give users more and more control over their data. A prime example of this…
Cover Blogpost World Post Day

World Post Day: the birth of Universal Postal Union, the ancestor of email

On October 9, World Post Day is celebrated all over the world. It was officially established at the Universal Postal Union Congress, held in Tokyo in 1969.    Since then, many countries around the world celebrate this anniversary in…
Amp for email

Accelerated Mobile Pages (AMP) for Email

Here at rdcom we are delighted to announce that our Multichannel Platform now supports the AMP for Email protocol. This means that you can provide your emails’ recipients with a richer, more dynamic and engaging email marketing experience…
Brand Indicator for Message Identification (BIMI)

Increase your email security with BIMI

Email Marketing is a channel which has long been used by brands to communicate and strengthen relations with their customers. Not only is it used for increasing brand awareness and customer loyalty, but it is also widely used lead and revenue…
Happy Halloween

5 Halloween Email Marketing Strategies (2020)

Halloween is one of the most popular festivals in Anglo-Saxon countries, and undoubtedly one of the most anticipated events of the Autumn period. Born as a Celtic festivity, it has now spread all over the world becoming a global celebration…
email marketing open rate

How to Improve Your Email Marketing Open Rate

  Email Marketing is one of the most effective channels to improve your business goals and build stronger relationships between your brand and audience. Despite the big changes which have characterised digital communications over…
Email Marketing for Startups

Email Marketing for Start-ups: Top Tips to Help Grow Your Business

The business landscape is expected to undergo certain levels of change and adjustment over the coming months and years and it is likely that we will witness an increase in companies’ hiring freelancers as they navigate their way through…
b2b email marketing

Develop a Successful B2B Email Marketing Campaign

Email marketing is a powerful channel that can be used to generate quality leads and increased revenue for any business. However, the B2B sphere can be especially challenging due to the fact that the conversion process tends to be longer…
Email authentication protocols

An Introduction to Email Authentication Protocols

Email authentication protocols are important but if you have no prior experience of them, they can be a little confusing when you are first starting out on your email marketing journey. There are  many different ones to consider, but we…
re-engagement email for ecommerce

Email Marketing Automation Strategies for eCommerce

Every eCommerce website is always looking to increase sales, revenue and return on investment from their marketing efforts. As well as investing in a comprehensive SEM strategy to increase visibility for keywords with stronger buyer intent,…