b2b email marketing
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Develop a Successful B2B Email Marketing Campaign

Email marketing is a powerful channel that can be used to generate quality leads and increased revenue for any business. However, the B2B sphere can be especially challenging due to the fact that the purchasing process is longer compared…
Email authentication protocols

An Introduction to Email Authentication Protocols

Email authentication protocols are important but if you have no prior experience of them, they can be a little confusing when you are first starting out on your email marketing journey. There are  many different ones to consider, but we…
re-engagement email for ecommerce
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Email Marketing Automation Strategies for eCommerce

Every eCommerce website is always looking to increase sales, revenue and return on investment from their marketing efforts. As well as investing in a comprehensive SEM strategy to increase visibility for keywords with stronger buyer intent,…
email marketing success
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How to Generate & Close Leads with Email Marketing

It is estimated that around 90 billion emails are sent daily by businesses around the world. This is because email marketing remains one of the most powerful and cost-effective ways to generate B2B leads. Despite this though, there are high…
Marketing Automation
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Why Marketing Automation is Important

Since the advent of the internet, business owners and marketers have become accustomed to the shift of traditional marketing into the digital sphere. Previously the focus was upon printed material in magazines and leaflets, however those…
Email and SMS Marketing
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The Effectiveness of Email & SMS Marketing

Regardless of the size of your business, it is essential that you are generating the strongest return on investment (ROI) possible. There are so many different options to choose from that it can be challenging trying to decide which avenue…
Email Marketing

Why Email Marketing Response Rates are Important & How to Improve Them

  Email marketing is an effective digital marketing channel for small, medium and large businesses because it reaches current and future customers in a place that they visit every day - their email inbox. It has been shown to…