a2p sms
,

What are A2P SMS & How are They Used?

What are Application-to-Person (A2P) SMS? Application-to-Person (A2P) SMS are text messages that are sent from an application to a person. Even if you are not familiar with the terminology, chances are that you probably receive them on…
re-engagement email for ecommerce
, ,

Email Marketing Automation Strategies for eCommerce

Every eCommerce website is always looking to increase sales, revenue and return on investment from their marketing efforts. As well as investing in a comprehensive SEM strategy to increase visibility for keywords with stronger buyer intent,…
SMS for Small Businesses
, , ,

Why SMS Marketing is Important for Small Businesses

As a small business owner, you will know that to grow your business it requires time and dedication to make it a success. It is also important to make the best use of your budget, especially if you are in a competitive niche and up against…
SMS Marketing Tips
, , , ,

Top 5 SMS Marketing Mistakes & How to Avoid Them

When used correctly SMS Marketing is one of the most effective digital marketing tools available. It offers some of the highest open and read rates compared to other digital channels, including: An open rate of 98% 90% of SMS are…
email marketing success
, ,

How to Generate & Close Leads with Email Marketing

It is estimated that around 90 billion emails are sent daily by businesses around the world. This is because email marketing remains one of the most powerful and cost-effective ways to generate B2B leads. Despite this though, there are high…
Marketing Automation
, , ,

Why Marketing Automation is Important

Since the advent of the internet, business owners and marketers have become accustomed to the shift of traditional marketing into the digital sphere. Previously the focus was upon printed material in magazines and leaflets, however those…
mobile communication
, ,

How to Develop & Deliver an Integrated Digital Communication Strategy

As consumers we are exposed to an ever-increasing number of businesses trying their hardest to get our attention. It is estimated that the average person is exposed to up to 5,000 adverts a day. This is not even taking into consideration…