mobile marketing
,

Why Personalised Mobile Marketing is so Effective

Mobile marketing allows you to delve into deeper levels of personalisation and turn real-time behaviours into a comprehensive understanding of your customers’ expectations and desires. This means that you can deliver highly targeted campaigns…
win customers back with sms
, ,

Win Back Lapsed Customers Using SMS Marketing

Digital Marketing is often focused on increasing a brand’s visibility and generating leads from new customers, however all too often the re-engagement of lapsed customers does not get the attention that it should do. Failing to engage…
generation z in the street
, ,

Generation Z & SMS Marketing: The Winning Combination

Members of Generation Z are now coming of age and enjoying a higher degree of spending power and are actively purchasing goods and services. If you are not working towards engaging this demographic, then now is the time to consider how…
SMS for Small Businesses
, , ,

Why SMS Marketing is Important for Small Businesses

As a small business owner, you will know that to grow your business it requires time and dedication to make it a success. It is also important to make the best use of your budget, especially if you are in a competitive niche and up against…
SMS Marketing Tips
, , , ,

Top 5 SMS Marketing Mistakes & How to Avoid Them

When used correctly SMS Marketing is one of the most effective digital marketing tools available. It offers some of the highest open and read rates compared to other digital channels, including: An open rate of 98% 90% of SMS are…
Marketing Automation
, , ,

Why Marketing Automation is Important

Since the advent of the internet, business owners and marketers have become accustomed to the shift of traditional marketing into the digital sphere. Previously the focus was upon printed material in magazines and leaflets, however those…
Email and SMS Marketing
, , ,

The Effectiveness of Email & SMS Marketing

Regardless of the size of your business, it is essential that you are generating the strongest return on investment (ROI) possible. There are so many different options to choose from that it can be challenging trying to decide which avenue…
Woman sent bulk sms
, ,

What Is Bulk SMS Marketing?

It is estimated that there are now more mobile phones in the world than people, making it the most ubiquitous device for communicating with others. Even though technology has advanced, and the number of smartphone owners has increased…