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How to Improve Your SMS Marketing Campaigns

SMS Marketing remains one of the most effective digital marketing channels available to brands looking to send successful communications that generate awareness, engagement, and increased revenue. Despite its simplicity, SMS provides strong…
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E-Commerce: How to Win Customers with SMS Marketing

E-Commerce is an industry that has enjoyed strong and continuous growth over the previous decade as more and more people shift from the high street onto the online sphere. Email Marketing  has been the go-to channel for eCommerce marketers…
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What Is SMS Phishing & How To Avoid It

SMS Phishing, or Smishing as it is sometimes known, is an attempt to acquire personal information such as passwords by sending a text message to an individual’s mobile as bait to encourage them to share their personal details, install malware…
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Why SMS Marketing is so Important for Brands

SMS Marketing offers some of the most powerful metrics compared to other digital marketing channels meaning that it needs to have a key place in any brand’s communication plan. It is a channel that can be used for a diverse range of business…
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Win Back Lapsed Customers Using SMS Marketing

Digital Marketing is often focused on increasing a brand’s visibility and generating leads from new customers, however all too often the re-engagement of lapsed customers does not get the attention that it should do. Failing to engage…
SMS for Small Businesses

Why SMS Marketing is Important for Small Businesses

  As a small business owner, you will know that to grow your business it requires time and dedication to make it a success. It is also important to make the best use of your budget, especially if you are in a competitive niche and up…
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Top 5 SMS Marketing Mistakes & How to Avoid Them

When used correctly SMS Marketing is one of the most effective digital marketing tools available. It offers some of the highest open and read rates compared to other digital channels, including: An open rate of 98% 90% of SMS are…
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What Is Bulk SMS Marketing?

It is estimated that there are now more mobile phones in the world than people, making it the most ubiquitous device for communicating with others. Even though technology has advanced, and the number of smartphone owners has increased…