With an open rate of 98% and a higher penetration rate than email, SMS marketing proves to be the most effective channel to stay in touch with your audience, retain them and consequently increase revenues.
Allocating part of the budget to mobile marketing is undoubtedly the best choice that an entrepreneur can make, but it is not always easy to choose the communication channels that best suit your needs.
Social networks, for example, may not be as effective when you are positioned in a very competitive market niche. In these cases, SMS are the most appropriate solution because, in a few seconds, they offer the possibility to send communications relevant to your audience.
Especially in the case of small and medium-sized businesses, investing in bulk SMS, A2P SMS and SMS advertising services allows you to increase customer engagement, reach new ones and establish lasting relationships with them.
SMS marketing: benefits for small businesses
As a small business owner, you’ll know that it’s crucial to build valuable relationships with your audience because it’s on them that your business success depends.
SMS allows you to quickly get in touch with your customer database, helping you to engage them and guarantee them a positive customer experience, in order to establish trusting and lasting relationships.
In addition, sending them personalized messages will make them feel “special” and appreciated, will allow you to discover how they perceive your brand and also what are the areas of your business that can be improved.
For example, if a customer has just made a purchase, you could send them a short automated survey via SMS to remind them that their opinion is very important. Not to mention that you can use this information to improve the level of service.
Personalized SMS to increase customer trust
The most effective way to grow your business is to increase your customers’ engagement through personalization of communications.
Sending personalized messages with promotions and offers related to their interests, will help you retain them and establish solid relationships. For example, you could send personalized SMS on birthdays by providing each user with a personal discount code. This will not only increase revenue, but keep the dialogue with your audience active.
Remember, however, that sending SMS for commercial purposes too frequently could cause an increase in unsubscriptions and therefore prove counterproductive.
Personalization to increase loyalty to your brand
The most effective way to grow your business is to maintain and increase your customer engagement. This is important as the digital sphere is becoming increasingly competitive and that means there will be companies like yours competing for your customers’ attention.
Use personalization as part of your SMS marketing strategy and send personalized messages to the user with promotions and offers. Maybe you could even send them a personalized SMS for their birthday with their personal discount code. This way you’ll not only keep your customers engaged and loyal to your brand, but you’re also increasing your revenue.
Sending SMS too frequently for sales purposes, however, does not help engagement, although it can be tempting, indeed, it is likely to increase the number of user unsubscriptions.
Measure the ROI of your SMS marketing campaigns
Of course, when investing in SMS marketing campaigns (as well as other marketing actions) it is essential to know how to evaluate and measure the return on investment, in order to avoid putting your business at risk.
Fortunately, SMS marketing allows you to comprehensively track ROI and control click-through rate (CTR), allowing you to refine and improve performance in light of results. If the CTR increases, revenue grows and therefore a better ROI is obtained.
SMS marketing to increase awareness and generate revenue
If you have only recently started your business, attracting the attention of potential customers can become a challenge, but if you decide to invest in the right channels the results will not be long in coming.
SMS Marketing is perfect for increasing awareness of your brand and your offers, it also allows you to send messages of real interest to your database.
If you have an e-commerce, for example, SMS will prove to be particularly effective during strategic periods such as Black Friday or Christmas. In fact, sending targeted offers specifically designed for your customers will go a long way towards increasing brand awareness, growing your business and generating more revenue in the long run.