Email marketing is experiencing a second youth. Social networks and new communication channels could have represented the decline of email, which instead confirmed its value by becoming an important communication tool for large and small businesses. Today email marketing, born and spread together with the internet, remains an absolutely relevant means if we talk about …
The fact that we are progressively migrating from traditional to digital communication is nothing new. What is most surprising is the rapid acceleration of this process, to which the pandemic situation in which we find ourselves today has given a considerable boost. A Forrester analysis of consumer communication found that the pandemic has accelerated the …
EMAIL MARKETING FOR SMALL AND MEDIUM-SIZED BUSINESSES: STRATEGIES 2022 Read More »
The business landscape is expected to undergo certain levels of change and adjustment over the coming months and years and it is likely that we will witness an increase in companies’ hiring freelancers as they navigate their way through a post-COVID-19 society. In addition to this, one outcome that is expected is that groups of individuals will …
EMAIL MARKETING FOR START-UPS: TOP TIPS TO HELP GROW YOUR BUSINESS Read More »
In recent years, the proliferation of pages, platforms and web applications has decreed the unstoppable success of content marketing. In other words, we can say that the expression “Content is king” (literally: “Content is sovereign”, as Bill Gates said back in 1996) is today more true than ever. However, over time, the way we search …
HOW TO IMPROVE YOUR CONTENT MARKETING STRATEGY WITH EMAIL MARKETING Read More »
What does it mean today to do e-mail marketing? What are the possible uses of newsletters and DEMs for a company? If on the one hand we find the usefulness of this tool for promotional and informative communications to our contacts, on the other hand we place the messages aimed at acquiring new customers. In …
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