Messagingblog

SMS Marketing Tips

Top 5 SMS Marketing Mistakes & How to Avoid Them

When used correctly SMS Marketing is one of the most effective digital marketing tools available. It offers some of the highest open and read rates compared to other digital channels, including: An open rate of 98% 90% of SMS are…
email marketing success

How to Generate & Close Leads with Email Marketing

It is estimated that around 90 billion emails are sent daily by businesses around the world. This is because email marketing remains one of the most powerful and cost-effective ways to generate B2B leads. Despite this though, there are high…
Marketing Automation

Why Marketing Automation is Important

Since the advent of the internet, business owners and marketers have become accustomed to the shift of traditional marketing into the digital sphere. Previously the focus was upon printed material in magazines and leaflets, however those…
Email and SMS Marketing

The Effectiveness of Email & SMS Marketing

Regardless of the size of your business, it is essential that you are generating the strongest return on investment (ROI) possible. There are so many different options to choose from that it can be challenging trying to decide which avenue…
mobile communication

How to Develop & Deliver an Integrated Digital Communication Strategy

As consumers we are exposed to an ever-increasing number of businesses trying their hardest to get our attention. It is estimated that the average person is exposed to up to 5,000 adverts a day. This is not even taking into consideration…
MWC rdcom small

rdcom is attending MWC 2020 in Barcelona

rdcom is delighted to announce that in 2020 we will once again be attending and exhibiting at the renowned GSMA Mobile World Congress (MWC) in Barcelona. It is the world’s largest mobile event, bringing together the industry’s sharpest…
Man Holding Mobile Phone

What Is SMS Phishing & How To Avoid It

  SMS Phishing, or Smishing as it is sometimes known, is an attempt to acquire personal information such as passwords by sending a text message to an individual’s mobile as bait to encourage them to share their personal details,…
mobile marketing trends 2020 1

Mobile Marketing Trends to Look Out for in 2020

The end of the decade has been and gone and it was certainly one in which we witnessed a significant shift in terms of mobile marketing. The widespread adoption of the smartphone has meant that both the mobile and wider digital industry…
Woman sent bulk sms

What Is Bulk SMS Marketing?

It is estimated that there are now more mobile phones in the world than people, making it the most ubiquitous device for communicating with others. Even though technology has advanced, and the number of smartphone owners has increased…
Email Marketing

Why Email Marketing Response Rates are Important & How to Improve Them

  Email marketing is an effective digital marketing channel for small, medium and large businesses because it reaches current and future customers in a place that they visit every day - their email inbox. It has been shown to…
Mobile Marketing Phone

How Effective is Mobile Marketing?

  Mobile marketing is one of the most effective ways to generate results and grow your business. There are over 5 billion owners of mobile phones around the globe, meaning that you can get your message in front of your target…
Email Marketing

Advantages of Email Marketing for Small Businesses in 2020

Email marketing is one of the most important channels for small businesses as it delivers high levels of return on investment (ROI) and the ability to move contacts through the different stages of the conversion funnel. From this you can…
RCS Overviewhttps://developers.google.com/business-communications/rcs-business-messaging

What Is RCS Messaging?

Rich Communication Services (RCS) is the evolution of SMS and is the protocol that will replace it in the long-term. We can trace its roots back to 2007 when it was picked up by the GSMA, but interest from mobile carriers did not properly develop…
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Best Practices For Creating E-Mail Marketing Landing Pages

Have you ever thought you could run your website without email marketing? If yes, then you should think again! Why?  It’s because a website drives only front-end sales, while 90% and more sales are achieved through e-mail marketing campaigns and…