Messagingblog

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Trends & Forecasts in the A2P SMS Market in 2020

The Coronavirus pandemic has had a profound impact upon businesses across a wide range of industries and the effects are still being felt around the globe. It is difficult to estimate the overall impact that the pandemic will have in the…
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Why SMS Marketing is so Important for Brands

SMS Marketing offers some of the most powerful metrics compared to other digital marketing channels meaning that it needs to have a key place in any brand’s communication plan. It is a channel that can be used for a diverse range of business…
Email Marketing for Startups

Email Marketing for Start-ups: Top Tips to Help Grow Your Business

The business landscape is expected to undergo certain levels of change and adjustment over the coming months and years and it is likely that we will witness an increase in companies’ hiring freelancers as they navigate their way through…
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The Role of SMS Marketing in Customer Acquisition for eCommerce

eCommerce is an industry that has enjoyed strong and continuous growth over the previous decade as more and more people shift from the high street onto the online sphere. Email Marketing  has been the go-to channel for eCommerce marketers…
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How to Improve Your SMS Marketing Campaigns

SMS Marketing remains one of the most effective digital marketing channels available to brands looking to send successful communications that generate awareness, engagement, and increased revenue. Despite its simplicity, SMS provides…
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Why Personalised Mobile Marketing is so Effective

Mobile marketing allows you to delve into deeper levels of personalisation and turn real-time behaviours into a comprehensive understanding of your customers’ expectations and desires. This means that you can deliver highly targeted campaigns…
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Increase Engagement with a Mobile Landing Page

Most companies are now aware of the power of mobile and have embraced the channel to reach and engage their customers. The increased competition now means that brands must do even more to stand out from their competitors. Opting for an…
b2b email marketing

Develop a Successful B2B Email Marketing Campaign

Email marketing is a powerful channel that can be used to generate quality leads and increased revenue for any business. However, the B2B sphere can be especially challenging due to the fact that the conversion process tends to be longer…
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Win Back Lapsed Customers Using SMS Marketing

Digital Marketing is often focused on increasing a brand’s visibility and generating leads from new customers, however all too often the re-engagement of lapsed customers does not get the attention that it should do. Failing to engage…
Email authentication protocols

An Introduction to Email Authentication Protocols

Email authentication protocols are important but if you have no prior experience of them, they can be a little confusing when you are first starting out on your email marketing journey. There are  many different ones to consider, but we…
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Generation Z & SMS Marketing: The Winning Combination

Members of Generation Z are now coming of age and enjoying a higher degree of spending power and are actively purchasing goods and services. If you are not working towards engaging this demographic, then now is the time to consider how…
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rdcom Platform: April 2020 Update

The rdcom platform is the new multichannel messaging solution that puts the potential of email and SMS marketing in your hands! If you are a beginner, don't worry, the platform is simple and intuitive, and you will be guided throughout the…
a2p sms

What are A2P SMS & How are They Used?

What are Application-to-Person (A2P) SMS? Application-to-Person (A2P) SMS are text messages that are sent from an application to a person. Even if you are not familiar with the terminology, chances are that you probably receive them on a…
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Email Marketing Automation Strategies for eCommerce

Every eCommerce website is always looking to increase sales, revenue and return on investment from their marketing efforts. As well as investing in a comprehensive SEM strategy to increase visibility for keywords with stronger buyer intent,…
SMS for Small Businesses

Why SMS Marketing is Important for Small Businesses

  As a small business owner, you will know that to grow your business it requires time and dedication to make it a success. It is also important to make the best use of your budget, especially if you are in a competitive niche and up…