An Italian software house noticed that its newsletters were no longer reaching its customers.
Upon analysing the situation, it was found that the domain was on two blacklists and emails were always ending up in
spam.
What we did:
- Urgent action to remove from blacklist
- Content optimisation (text, links, formatting)
- Review of sending practices and implementation of DMARC
Results after 2 weeks:
- Complete return to inbox (test inbox placement >95%)
- User confidence restored
- Improvement of domain reputation (from ‘bad’ to ‘good’)
