Entries by Thomas Ward

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Why Personalised Mobile Marketing is so Effective

Mobile marketing allows you to delve into deeper levels of personalisation and turn real-time behaviours into a comprehensive understanding of your customers’ expectations and desires. This means that you can deliver highly targeted campaigns to individuals to increase loyalty and retention, while consistently driving high levels of conversions and revenue. Understanding your audience enables you […]

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Increase Engagement with a Mobile Landing Page

Most companies are now aware of the power of mobile and have embraced the channel to reach and engage their customers. The increased competition now means that brands must do even more to stand out from their competitors. Opting for an SMS Marketing campaign means that you will benefit from its impressive metrics and will […]

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Win Back Lapsed Customers Using SMS Marketing

Digital Marketing is often focused on increasing a brand’s visibility and generating leads from new customers, however all too often the re-engagement of lapsed customers does not get the attention that it should do. Failing to engage with previous customers is a missed opportunity because you know that these users are interested in your products […]

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An Introduction to Email Authentication Protocols

Email authentication protocols are important but if you have no prior experience of them, they can be a little confusing when you are first starting out on your email marketing journey. There are  many different ones to consider, but we will be start off by looking at the most important: DKIM SPF DMARC Each one […]

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What are A2P SMS & How are They Used?

What are Application-to-Person (A2P) SMS? Application-to-Person (A2P) SMS are text messages that are sent from an application to a person. Even if you are not familiar with the terminology, chances are that you probably receive them on a regular basis from your favourite brands and local service providers that you interact with on a regular […]

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Email Marketing Automation Strategies for eCommerce

Every eCommerce website is always looking to increase sales, revenue and return on investment from their marketing efforts. As well as investing in a comprehensive SEM strategy to increase visibility for keywords with stronger buyer intent, it is also essential to development and implement an effective communications strategy to complement this. This is also applicable […]