Entries by Giulio

How Effective is Mobile Marketing?

  Mobile marketing is one of the most effective ways to generate results and grow your business. There are over 5 billion owners of mobile phones around the globe, meaning that you can get your message in front of your target audience within a matter of seconds. Over half of these 5 billion people are […]

Advantages of Email Marketing for Small Businesses in 2020

Email marketing is one of the most important channels for small businesses as it delivers high levels of return on investment (ROI) and the ability to move contacts through the different stages of the conversion funnel. From this you can develop relationships with your prospects and turn them into leads and eventually, loyal customers. It […]

What Is RCS Messaging?

Rich Communication Services (RCS) is the evolution of SMS and is the protocol that will replace it in the long-term. We can trace its roots back to 2007 when it was picked up by the GSMA, but interest from mobile carriers did not properly develop until around a decade later. Global operators, Google and the […]

Best Practices For Creating E-Mail Marketing Landing Pages

Have you ever thought you could run your website without email marketing? If yes, then you should think again! Why?  It’s because a website drives only front-end sales, while 90% and more sales are achieved through e-mail marketing campaigns and other means. Why E-mail Marketing Is Crucial For Your Business Email users are forecasted to rise to […]