Entries by Giulio

Top 5 SMS Marketing Mistakes & How to Avoid Them

When used correctly SMS Marketing is one of the most effective digital marketing tools available. It offers some of the highest open and read rates compared to other digital channels, including: An open rate of 98% 90% of SMS are read within 3 minutes of being received It allows you to communicate with your audience […]

How to Generate & Close Leads with Email Marketing

It is estimated that around 90 billion emails are sent daily by businesses around the world. This is because email marketing remains one of the most powerful and cost-effective ways to generate B2B leads. Despite this though, there are high levels of competition vying for the attention of your target audience, meaning that there are […]

Why Marketing Automation is Important

Since the advent of the internet, business owners and marketers have become accustomed to the shift of traditional marketing into the digital sphere. Previously the focus was upon printed material in magazines and leaflets, however those days have long gone, and digital is now the key arena in which brands battle to gain the attention […]

The Effectiveness of Email & SMS Marketing

Regardless of the size of your business, it is essential that you are generating the strongest return on investment (ROI) possible. There are so many different options to choose from that it can be challenging trying to decide which avenue to take and deciding on the right channel for your upcoming campaign. Even when looking […]

rdcom is attending MWC 2020 in Barcelona

rdcom is delighted to announce that in 2020 we will once again be attending and exhibiting at the renowned GSMA Mobile World Congress (MWC) in Barcelona. It is the world’s largest mobile event, bringing together the industry’s sharpest minds and the latest technology and innovations from more than 2,400 of the sector’s leading companies. The […]

What Is SMS Phishing & How To Avoid It

  SMS Phishing, or Smishing as it is sometimes known, is an attempt to acquire personal information such as passwords by sending a text message to an individual’s mobile as bait to encourage them to share their personal details, install malware or even tracking and monitoring software. The advent and adoption of the smartphone has […]

Mobile Marketing Trends to Look Out for in 2020

The end of the decade has been and gone and it was certainly one in which we witnessed a significant shift in terms of mobile marketing. The widespread adoption of the smartphone has meant that both the mobile and wider digital industry have been transformed and changed the way in which consumers and brands interact. […]

What Is Bulk SMS Marketing?

It is estimated that there are now more mobile phones in the world than people, making it the most ubiquitous device for communicating with others. Even though technology has advanced, and the number of smartphone owners has increased in recent years, the SMS is a messaging channel that all phones have in common. Bulk SMS […]