Entries by Giulio

How to Improve Your SMS Marketing Campaigns

SMS Marketing remains one of the most effective digital marketing channels available to brands looking to send successful communications that generate awareness, engagement, and increased revenue. Despite its simplicity, SMS provides strong ubiquity thanks to its ability to reach any mobile device around the world and boasts open rates of 98%. It also offers response […]

Why Personalised Mobile Marketing is so Effective

Mobile marketing allows you to delve into deeper levels of personalisation and turn real-time behaviours into a comprehensive understanding of your customers’ expectations and desires. This means that you can deliver highly targeted campaigns to individuals to increase loyalty and retention, while consistently driving high levels of conversions and revenue. Understanding your audience enables you […]

Increase Engagement with a Mobile Landing Page

Most companies are now aware of the power of mobile and have embraced the channel to reach and engage their customers. The increased competition now means that brands must do even more to stand out from their competitors. Opting for an SMS Marketing campaign means that you will benefit from its impressive metrics and will […]

Develop a Successful B2B Email Marketing Campaign

Email marketing is a powerful channel that can be used to generate quality leads and increased revenue for any business. However, the B2B sphere can be especially challenging due to the fact that the conversion process tends to be longer compared to B2C. B2B email marketing can be incredibly effective when it comes to nurturing […]

Win Back Lapsed Customers Using SMS Marketing

Digital Marketing is often focused on increasing a brand’s visibility and generating leads from new customers, however all too often the re-engagement of lapsed customers does not get the attention that it should do. Failing to engage with previous customers is a missed opportunity because you know that these users are interested in your products […]

An Introduction to Email Authentication Protocols

Email authentication protocols are important but if you have no prior experience of them, they can be a little confusing when you are first starting out on your email marketing journey. There are  many different ones to consider, but we will be start off by looking at the most important: DKIM SPF DMARC Each one […]

Generation Z & SMS Marketing: The Winning Combination

Members of Generation Z are now coming of age and enjoying a higher degree of spending power and are actively purchasing goods and services. If you are not working towards engaging this demographic, then now is the time to consider how to incorporate them into your marketing campaigns and audience targeting. What is Generation Z? […]

What are A2P SMS & How are They Used?

What are Application-to-Person (A2P) SMS? Application-to-Person (A2P) SMS are text messages that are sent from an application to a person. Even if you are not familiar with the terminology, chances are that you probably receive them on a regular basis from your favourite brands and local service providers that you interact with on a regular […]

Email Marketing Automation Strategies for eCommerce

Every eCommerce website is always looking to increase sales, revenue and return on investment from their marketing efforts. As well as investing in a comprehensive SEM strategy to increase visibility for keywords with stronger buyer intent, it is also essential to development and implement an effective communications strategy to complement this. This is also applicable […]

Why SMS Marketing is Important for Small Businesses

  As a small business owner, you will know that to grow your business it requires time and dedication to make it a success. It is also important to make the best use of your budget, especially if you are in a competitive niche and up against those with more resources than you. When it […]