Entries by Giulio

5 Halloween Email Marketing Strategies (2020)

Halloween is one of the most popular festivals in Anglo-Saxon countries, and undoubtedly one of the most anticipated events of the Autumn period. Born as a Celtic festivity, it has now spread all over the world becoming a global celebration and one that offers brands a plethora of opportunities to reach new customers and generate […]

How Grow Your Business with Automated SMS

Automated SMS are one of the most powerful communication solutions to build and maintain customer engagement and generate strong levels of return on investment for your business. Despite the evolution of digital communications which has led to the emergence of new communication channels, such as social media, SMS remains one of the key solutions available […]

RDCOM IS LOOKING FOR A UX DESIGNER

rdcom is a company based in Verona providing business messaging solutions to both the Italian and International market via our multichannel platform and other messaging services. This is an exciting period for the company, and we are currently searching for an experienced User Experience Designer to join our expanding Marketing & Product team in Verona. […]

RDCOM IS LOOKING FOR A WEB & GRAPHIC DESIGNER

rdcom is a company based in Verona providing business messaging solutions to both the Italian and International market via our multichannel platform and other messaging services. This is an exciting period for the company, and we are currently searching for an experienced Web and Graphic Designer to join our expanding Marketing & Product team in […]

How to Improve Your Email Marketing Open Rate

  Email Marketing is one of the most effective channels to improve your business goals and build stronger relationships between your brand and audience. Despite the big changes which have characterised digital communications over the recent years, it remains one of the most effective tools to engage new customers and develop and maintain loyalty. A […]

What are the Main Challenges of Mobile Marketing and How to Overcome Them?

Mobile marketing is one of the most effective tools to achieve your business goals in the digital communication sphere. Considering the incredible growth of mobile devices (phones, tablets, netbooks…) in recent years, it is easy to understand why mobile marketing has become so important for companies and brands looking to reach new customers and create […]

Trends & Forecasts in the A2P SMS Market in 2020

The Coronavirus pandemic has had a profound impact upon businesses across a wide range of industries and the effects are still being felt around the globe. It is difficult to estimate the overall impact that the pandemic will have in the long-term, but all industry bodies and leaders agree that numerous challenges will need to […]

Why SMS Marketing is so Important for Brands

SMS Marketing offers some of the most powerful metrics compared to other digital marketing channels meaning that it needs to have a key place in any brand’s communication plan. It is a channel that can be used for a diverse range of business types and for a variety of purposes, including at different stages of […]

Email Marketing for Start-ups: Top Tips to Help Grow Your Business

The business landscape is expected to undergo certain levels of change and adjustment over the coming months and years and it is likely that we will witness an increase in companies’ hiring freelancers as they navigate their way through a post-COVID-19 society. In addition to this, one outcome that is expected is that groups of […]

The Role of SMS Marketing in Customer Acquisition for eCommerce

eCommerce is an industry that has enjoyed strong and continuous growth over the previous decade as more and more people shift from the high street onto the online sphere. Email Marketing  has been the go-to channel for eCommerce marketers looking to effectively communicate with a website’s database of customers, but SMS Marketing is starting to […]