Entries by Giulio

Email Marketing: the guide to trends and strategies for 2022

“And so this is Christmas, and what have you done?” sang John Lennon, and we are sure that for email marketing insiders the answer is “a lot!”.  Let’s leave another year, 2021, characterized like the previous one by the Coronavirus pandemic that despite the positive developments of the vaccination campaigns continues to affect our daily life and social and […]

World Post Day: the birth of Universal Postal Union, the ancestor of email

On October 9, World Post Day is celebrated all over the world. It was officially established at the Universal Postal Union Congress, held in Tokyo in 1969.    Since then, many countries around the world celebrate this anniversary in honour of the postal service, which for nearly two hundred years connects people and continents. Perhaps not everyone knows that the Universal […]

Use 2-way SMS to increase customer engagement

Communication entails the process and methods of passing information from one individual to another. It is a two-way process in which people or entities exchange information. It is not only applicable to spoken conversation but can be applied to interactions between brands and their audiences. This has led to the emergence of Conversational Messaging to […]

Conversational Messaging in 2021

The evolution of technology in the Telecommunications sector and the continued increase in device sophistication has changed the way in which we consume media and interact with each other on a daily basis. As we delve deeper into 2021, the Telecommunications industry now boasts more cellular connections than individuals on the planet. This level of […]

Getting to Know Roberta Miatello

Today we present our most recent new starter at rdcom: Roberta Miatello. Our new UX Designer is part of the Products Team and is responsible for improving the experience of users of our services. Let’s find out more about our new colleague! An SMS consists of 160 characters, use them to describe yourself. Hi! I’m […]

Getting to know, Miriam Munerato

We are delighted to announce that we have welcomed yet another shining talent into the rdcom ranks, our new Graphic & UX Designer, Miriam Munerato. On a daily basis she divides her time between the Marketing and Product teams, demonstrating that she is a true multitasking professional. We caught up with Miriam between creating graphics […]

Accelerated Mobile Pages (AMP) for Email

Here at rdcom we are delighted to announce that our Multichannel Platform now supports the AMP for Email protocol. This means that you can provide your emails’ recipients with a richer, more dynamic and engaging email marketing experience that updates in real time with personalised, interactive content to increase engagement with your brand. What is […]

Getting to Know: Giulio Marino

rdcom is always on the lookout for talented new staff to join our ranks. Among our most recent recruits we have Giulio Marino, our talented new Web Designer in the Marketing team. We decided to ask him a few questions to get to know him a little better and share them with you as well! […]

SMS & Email Marketing for Black Friday & Cyber Monday

Black Friday has its origins in the United States of America but is now known across the globe with an ever-increasing number of countries adopting the trend and providing attractive discounts on products and services. Black Friday is the first Friday following the American festival of Thanksgiving, meaning that it is the fourth Friday in […]

Guinness World Records Day: Email & SMS

The Guinness World Records is a reference book published annually that lists all the world records.    International Guinness World Records day is held every year in November to commemorate the year’s records and to encourage people to participate and break the existing records.   This event was first established in 2004 to celebrate the Guinness World Records as the best-selling copyrighted book of all time and has been observed every year since then.   Some interesting facts […]