Ever wondered whether a direct subject line works better than a creative one? Or if a visually rich newsletter outperforms a minimalist design? With inTouch’s A/B test, you can finally stop guessing—let the data speak for itself.
What is A/B testing?
A/B testing allows you to compare two or more versions of the same email to determine which one performs best.
There are many variables you can test:
- Subject line
- Preview text
- Sender name
- Personalized “To” field
- Content and layout
- Send time
To get clear results, it’s essential to test one variable at a time. The different versions are sent to sample audiences, and the system automatically analyzes performance metrics like open rate, click rate, and CTR on specific links.
Once the test is complete, the winning version is sent to the rest of your list.
How it works – step by step
- Define what to test: choose between subject line, content, sender, and more
- Set your success criteria: opens, clicks, conversions
- Segment your audience: decide what percentage will receive each variant
- Create your versions: tweak tone, images, buttons—even small changes can make a big impact
- Send and collect data
- Analyze and select the winner (or let the platform do it automatically)
Why Use It
A/B testing isn’t just a technical feature – it’s a strategic tool.
It helps you make data-driven decisions, reduce uncertainty, and continuously improve your email marketing performance.
Try it now on inTouch and make your campaigns more effective than ever.
Activate your free trial inTouch account and explore everything – including A/B test
